Josh Thomas returns in third Optus ad from inside a tablet
Optus has rolled out its third ad from comedian Josh Thomas who became the new face of the telco brand three weeks ago.
The ‘Yes’ brand campaign which introduced Thomas as brand ambassador launched earlier this month and was followed by a spot promoting the telco’s ‘Epic’ sim the following week.
In the new M&C Saatchi ad, Thomas appears via a commuter’s Samsung tablet device to promote Optus’ option to share mobile data across multiple devices.
Ad courtesy of Ebiquity
The spot continues with the campaign’s music nostalgia theme, this time jusing 1992 track Connected from Stereo MC.
The ad is supported by an animated spot which goes into more detail how the data sharing plan works.
https://www.youtube.com/watch?v=J-aGIV9mkDg
Miranda Ward
Linkedin
I saw one of those ads last night and didn’t understand a word. Was he speaking English? It was only when the Optus logo came up at the end that I realised who was paying for it.
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