Optus: ‘brace yourself’ for the new 4G network

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Optus has kicked off an ad campaign to promote its new 4G network.

Created by M&C Saatchi ,the campaign follows the brand’s ‘Its Possible’ positioning, unveiled last April.

Comprising of print, online and outdoor executions, the ads feature different characters being blown away by the power of a glowing yellow cube with tagline ‘Brace Yourself’.

The telco will launch its 4G network in Sydney, Perth and Newcastle and Melbourne.

Outdoor

Georgina Pearson

topics 4G Advertising M&C Saatchi Optus telco

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Comments: 4

Bring back the animals said 5 Sep 12

So using 4G makes you look like you’ve been constipated for a week? Is the cube the antitote?

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Larry 5 Sep 12

I think that’s what happens when you open your bill…..

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Tom 5 Sep 12

^^^^^
Hahahahahahahaha!

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Engaged 5 Sep 12

I like it. Does the job.

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