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Optus rescues Josh Thomas from dull party before putting him in a shark cage in new ads

Optus has unveiled two new spots in its campaign fronted by comedian Josh Tomas, promoting the telco’s offer to switch customer’s credit and its pre-paid plans charges.

Created by M&C Saatchi, the spot promoting Optus’ offer of credit for customers when they switch across to the telco sees Thomas at a boring party asking if “you’re in a place that’s holding you back?”, before a helicopter dramatically “rescues” two party goers and drops them at a more exciting event.

The second ad which promotes its pre-paid plans which charge customers for the days they use their phone sees Thomas speaking directly to camera from a shark cage.

Optus introduced Thomas as the brand ambassador in June, with the comedian introducing the telco’s new “live more yes” positioning. It quickly followed up the ad with a spot promoting its ‘epic’ sim cards and one promoting the telco’s option to share mobile data across multiple devices.

The new ad follows the news of Optus’ head of marketing and brand Nathan Rosenburg’s departure. It is understood he was set to leave the company this month.

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