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Optus’ Ricky Gervais Netflix films shortlisted in three categories as the finalists for the 2015 BEfest Awards are revealed

BEfest awards logo 2015Optus’ series of ads starring Ricky Gervais to launch its Netflix promotion leads the way in the shortlist for the BEfest Awards 2015.

The collaboration between Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London is shortlisted in three categories including Best Branded Entertainment (Fiction) and Best Branded Content Campaign.

The Room 317 short film by Tongue’s Jonathan Pease with Candid Projects, The Juicy Club & Rumble Studios for Swarovski, Chupa Chups and QT Sydney is also shortlised in three categories, while Tongue is also shortlisted in for an entry with R/GA for Telstra’s Big Selfie Stick.

Overall twelve awards are up for grabs, with Best Content Strategy and Best Use of Film Craft among the new categories.  

Clemenger BBDO Sydney and Host have also been shortlised three times apiece for campaigns for the likes of Pizza Hut, Air New Zealand, and The Dolmio Pepper Hacker.

Production company Finch dominates the Best Branded Entertainment (non fiction) category with three nominations on three different campaigns for VW, Nutrigrain and Jack Daniel’s.

The awards ceremony will be preceded by a full-day conference on November 5 in Sydney, with one of the most acclaimed strategists in the world, Tobias Nordstrom, head of planning at Forsman & Bodenfors, among the keynote speakers.

The full shortlist:

BEST BRANDED ENTERTAINMENT (FICTION)

Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus – Optus launches Netflix with Ricky Gervais

Taste Creative for Australia Post – The Real Stories Project

Loud & Clear and Screen Australia for Kill Me Three Times – Cinema release campaign

Host Sydney for Pizza Hut – A little bit hot OR a little bit cheesy, either way a whole lot yum.

The Story Lab & Mitchell Adcorp Alliance for Defence Force Recruiting – Bernie goes to Bathurst

BEST BRANDED ENTERTAINMENT (NON-FICTION)

Finch & Colenso BBDO Auckland for Volkswagen – Reduce Speed Dial

Finch & JWT Sydney for Nutrigrain – Unstoppable

Finch & Havas Worldwide for Jack Daniel’s – Holiday Holograms

Clemenger BBDO Sydney for Dolmio – The Dolmio Pepper Hacker

Clemenger BBDO Sydney for Whiskas – Catstacam

Host Sydney for Air New Zealand – Meanwhile in New Zealand

BEST BRANDED CONTENT CAMPAIGN

Leo Burnett Melbourne for SPC – #MyFamilyCan

Clemenger BBDO Sydney for Whiskas – Catstacam

Host Sydney for Air New Zealand – Meanwhile in New Zealand

Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus – Optus launches Netflix with Ricky Gervais

TBWA\Maud, David Jones, Revolver/Will O’Rourke & Universal Music – #Shot By Sound

BEST USE OF FILM CRAFT / BEST EXECUTION

Vice Australia & Carat for Holden Astra – Cars vs Drones

Revolver/Will O’Rourke & Bazmark for Chanel No. 5 – The One That I Want

Tongue, Candid Projects, The Juicy Club & Rumble Studios for Swarovski, Chupa Chups and QT Sydney – Room 317

Red Engine SCC, The Pulse & Red Note for Telstra – Telstra360=

BEST USE OF INTERACTIVE / GAMING

CPA Australia for Boardroom Tycoon

The Creative Shop for AFC Asian Cup Australia 2015 – Host City Brand Activation Services

Nova Entertainment for Ubisoft – Far Cry 4

OMD Fuse, Tennis Australia & TKM9 for McDonald’s – Australian Open, Sign it Like a Pro

Isentia Two Social for PwC Australia – “Find Your Passion” recruitment campaign

BEST USE OF EXPERIENTIAL

Traffik & Edelman for Samsung – SlideLiner

Leo Burnett Melbourne for Honda Jazz – Magic Mobile Drive-In

Revolver/Will O’Rourke & DDB Auckland for Sky Television’s History Channel – The Unforgotten Soldiers

Tongue, R/GA & Telstra – The Big Selfie Stick

Ensemble & Contiki – Robots Unrivalled

The Sound Campaign for Jagermeister – Number56

BEST BRANDED PUBLICATION (PRINT OR ONLINE)

Junkee Media & Qantas – AWOL

CPA Australia & Wiley – The Naked CEO Book

Telstra Business & Bauer Custom Media – Smarter Business Ideas

CPA Australia & Bauer Media – INTHEBLACK

BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION

Traffik & Edelman for Samsung – SlideLiner

MediaWorks NZ & Beat Communications for V – Jono V Ben

Network Ten Commercial Integration for Budget Direct – Captain Risky in the jungle

Tongue & Catalyst Media for Audi – International Champions Cup presented by Audi

Foxtel Networks Australia, MCN & Colgate-Palmolive – Australia’s Next Top Model S9 & Colgate Optic White

Nova Entertainment – Smooth Festival of Chocolate Presented by Tim Tam

CONTENT COMPANY OF THE YEAR

Vice Australia

Isentia Two Social

Red Engine SCC

One Green Bean

3rdspace

BEST CONTENT STRATEGY

CPA Australia – The Naked CEO

Junkee Media for Qantas – AWOL

Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus – Optus launches Netflix with Ricky Gervais

One Green Bean for Meat & Livestock Australia – Better on Beef with the Honey Badger

Isentia Two Social for Mission Australia – #NoticeUS Campaign

BEST USE OF A SMALL BUDGET

3rdspace & Boost Juice – What’s your name game

Tongue, Candid Projects, The Juicy Club & Rumble Studios for Swarovski, Chupa Chups and QT Sydney – Room 317

Ikon Communications & Contently for Australian Avocados – The Mash-Ups

BEST USE OF MUSIC

Etihad Airways, Song Zu, M&C Saatchi Sydney & Abu Dhabi – Flying Reimagined

TBWA\Maud, Revolver/Will O’Rourke, David Jones & Universal Music – #Shot by Sound

The Sound Campaign for Jagermeister – Number56

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