Origin Energy launches campaign to ‘take mystery out of energy’
Energy provider Origin Energy has launched an a new creative campaign built around the idea of taking the mystery out of energy consumption.
“We understand that the energy industry can be complicated and that no one has ever really taken the time to explain how it works, or the range of tools available to customers to help them control their energy usage and costs,” says Nazzareno La Gamba, general manager, marketing and customer innovations, Origin.
The campaign, which was created by Clemenger BBDO Melbourne, includes 15 and 30 second TV ads which go inside an electricity socket and and encourages customers to “Take the mystery out of energy – Discover five ways to control your energy”.
The ad is supported online with demonstrations of products and services that help customers take control of their energy, based on their individual needs.
Rohan Lancaster, Creative Director, Clemenger BBDO Melbourne said: “This campaign creates a mythical world behind the power-point.”
The campaign will be rolled out across television, print, outdoor and online in Victoria and South Australia. This is the first retail campaign for Origin created by Clemenger BBDO Melbourne following the launch of the Knowledge Is Power brand campaign earlier this year.
