Comments on: Outdoor ad goes ‘on fire’ to promote movie 2012

By: james

james — Wed, 25 Nov 2009 22:26:00 +0000

I hope that this is just poor filming. Definately wasn’t a full luna that night

By: Richele

Richele — Tue, 17 Nov 2009 03:20:54 +0000

I watched this about 40 times. On the 40th time I finally saw it. I certainly wouldn’t see it if I were driving past.

Oh well, they tried.

By: Caroline

Caroline — Mon, 16 Nov 2009 06:32:48 +0000

see what, say what! stick to street furniture guys

By: terry

terry — Mon, 16 Nov 2009 06:29:50 +0000

Seems lost on the large format

By: Kumar Ramkrishnan

Kumar Ramkrishnan — Mon, 16 Nov 2009 03:29:00 +0000

I’m sorry…was expecting more spectacular effects.

By: Benn

Benn — Sat, 14 Nov 2009 05:29:23 +0000

The animated GIF of outdoor.

By: Chris Harris

Chris Harris — Fri, 13 Nov 2009 12:15:06 +0000

FAIL
Two things spring to mind here – 1) Are we expecting drivers to be looking so intently at the billboard to see the minor effects? i notice the camerman zoomed in and even still there was little “effect” – just a convuluted mess of a billboard.
and 2)Is this poor execution a reflection on the poor execution fo the film (it actually looks awesome)
I reckon they should have put flashing light bulbs around it – better execution than this and at least we’d get a chuckle for it being so bad, rather than people not taking any notice to realise how bad it is

By: stephen

stephen — Fri, 13 Nov 2009 08:22:34 +0000

….and what hype are they trying to build, that the effects in the film are as crap and underwhelming as in the billboard?

This sort of revolutionary use of ‘fire/flashing xmas light technology’ will have media buyers yanking their money off TV and the interweb.

I’ve seen the future people.

By: Zac Martin

Zac Martin — Fri, 13 Nov 2009 07:35:48 +0000

I hope it wasn’t expensive!

By: luke

luke — Fri, 13 Nov 2009 06:04:02 +0000

This doesn’t work, I drive past it everyday and it just looks like a normal billboard

By: john

john — Fri, 13 Nov 2009 05:47:12 +0000

And how the hell are you meant to see it when you’re driving?? I call this a danger!!

By: Ronnie

Ronnie — Fri, 13 Nov 2009 05:36:06 +0000

Still cant figure out where I need to be looking?

if we are talking fire on the billboard, you gotta be kidding me.. can’t see anything
its CRAP!

By: version

version — Fri, 13 Nov 2009 05:14:36 +0000

Barely noticeable.