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Map brand Melway launches new ‘What a legend’ tagline

Melbourne road map brand Melway has been updated by agency Press Play creative marketing.

Melway Outdoor

The 50 year old Melway road maps brand has been given a new tagline, ‘What a Legend’.

“Our goal was to communicate the unique points of difference that make Melway maps relevant in this increasingly digital age,” said Beth Richards, director of Press Play.

The brand campaign will appear on 12 iOM supersites situated across greater Melbourne.

Dean Godfrey, MD of Melway said: “We couldn’t be happier with the brand direction and the new tagline is one that we feel will stand the test of time.”

Melway maps

 

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