“Regarding the error with the nation’s emotions, these are calculated dynamically from our database which supplies multiple feeds to support the microsite. The feed specifically relates to the nation’s moods as well as your own. Yesterday this aspect of the site was not updating once you selected your first mood, thus did not update if you changed your mood. This is currently being re-linked.”

Stop Charles. Please. Salt into the wound.

No wonder tribal DDB isn’t doing anything exciting or amazing these days! Same old stuff and full of mistakes. I guess that’s what you pay for if you use TribalDDB Sydney. I hear Melbourne office was better

The McDonald’s ‘Mood of the Nation’ microsite is a light-hearted and playful extension to the integrated ‘Love Food For Any Mood’ campaign. With product awareness and retail messaging being driven largely by TV and outdoor, the role of the microsite is to provide additional brand-focused engagement and to use the emoticons, a fundamentally digital icon, to help spread awareness of the brand and the campaign through social channels.

Despite running smoothly for the first week of the campaign launch, for two hours yesterday the weather feed link to the McDonald’s ‘Mood of the Nation’ site was broken. This issue was fixed within 90 minutes of your article posting. The weather feed on the site is taken from Australia’s leading source the Bureau of Meteorology (BOM) in Australia, and Views in New Zealand and is updated every six hours.

Regarding the error with the nation’s emotions, these are calculated dynamically from our database which supplies multiple feeds to support the microsite. The feed specifically relates to the nation’s moods as well as your own. Yesterday this aspect of the site was not updating once you selected your first mood, thus did not update if you changed your mood. This is currently being re-linked.

As per the intended plan for the McDonald’s ‘Mood of the Nation’ social media campaign, extended capabilities will be added from next week in the form of a Facebook application that links to the site and allows it to post your mood to your facebook page and share it further.

In the first 24 hours of the campaign, website visitation was up fourfold on unique ID’s with 64% of that traffic coming direct and not via search engines. 86% were first time visitors to the site this month.

Charles Rallings
Managing Director
Tribal DDB Sydney

Now, back to the topic of regulating junk food advertising….

Shame I like the avatars. They act better than teh blue kittehs.

However fun for the whole family is going into McDonalds and asking what type of fish is in the fish burger.

So far, the results have been:
“fish” (even when pressed for further information)
“sea fish”
“swimming fish”

– fyi, this is a real life game and not a social media device.