Panasonic pranks Sydney guy for 28 days to promote new Blue Ray recorder
http://youtu.be/u9-XlqisxhE
The Campaign Palace and Panasonic are performing pranks on a Sydneysider for 28 days to promote a new Blue Ray recorder, which can capture the equivalent of 28 days of footage.
Rommy Gulla will be subjected to a daily prank from Monday which will be recorded and broadcast on the Panasonic YouTube channel, Facebook page and selected technology sites.
Viewers will have the opportunity to suggest a prank, with the best ones played out and recorded.
Executive creative director of The Campaign Palace, Reed Collins said they wanted to single out the best feature of the new player which can record one terrabyte of footage.
“We could have gone down the normal route and produced against a whole bunch of well-trodden channels with lots of product features but then we would end up being like any other recording device,” he said.
Credits:
- Client: Panasonic
- Director, marketing communications: Gemma Lemieux
- Marketing communications manager: Rachel Bartrop
- Agency: The Campaign Palace
- National Chief Creative Officer: Reed Collins
- Senior Creative: Hywel James
- Senior Creative: Gerhard Myburgh
- Group Account Director: Toby McKinnon
- Agency Producer: Stefan Puskar
- Designer: Samantha Hornitsky
- Digital: Suede
- Digital Strategy: Martin Hoegh-Guldberg
- Digital Account Manager: Karin Hansen
- Information Architect: Ralph Wayment
- Digital Design Direction: Hallvard Nakken
- Social Media Strategy: Tom Williamson
- Designer: Casey Frendin
- Front End Developer: Karina Arias
- Flash Developer: Matt Bonnington
- Developer: Alex Zui
- Project Manager: Sarah Davies
- Production Company: Film Construction
- Director: David Wood
- Production Company Producer: Warwick Boulter
- Post Production: First Light Digital
- Editor: Bruce Flint
- Audio house: GAS
- Media Company: Universal McCann
This is my favourite idea all year. Very content rich, and will keep people engaged for the full 28 days.
A great way to demonstrate the product promise. I like.
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Usually I would think clever and hilarious but I think ill-timed and all I could think of was the anti-bullying messages that are being promoted globally and how this is sort of promoting bullying. Just a thought..
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Fantastic! A great idea, and should be a very effective way of promoting the product.
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same, this is a great idea. really link the tiny, yet meaningful, link to the product.
cant wait to see this bloke get stitched up !
very clever
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Poor bastard Rommy. That was the longest and most horribly annoying 1 minute 15 seconds ad. To have 28 days … eek!
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creepy
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Poor, very poor.
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corporate torture, poor Rommy!
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if it was real, it’s creepy bullying and a PR fail
if it’s fake, what’s the point?
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