http://mumbrella.com.au/paper-review-news-ltd-uncomfortable-with-tweeting-hacks-was-best-job-robbed-of-the-titanium-free-papers-might-count-as-paid-two-more-quit-naked-7195 Everything under Australia’s media, marketing & entertainment umbrella Fri, 25 May 2012 05:43:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://mumbrella.com.au/paper-review-news-ltd-uncomfortable-with-tweeting-hacks-was-best-job-robbed-of-the-titanium-free-papers-might-count-as-paid-two-more-quit-naked-7195#comment-10792 John Grono Wed, 22 Jul 2009 13:49:00 +0000 http://mumbrella.com.au/?p=7195#comment-10792 I think you will find that "bundled sales" will be reported as a "break-out" of paid sales. That is, while they are included in the gross paid sales, any "bundled sales" must be also separately reported. As long as there is a "cost to consumer" involved - whether it is 1 cent or the full cover-price then it is technically a sale. Obviously, selling at 1 cent is unsustainable in the long-term and this tactic will be used to try to promote trial and future sales, with the media agencies knowing exactly how much bundling has been happening. I think you will find that “bundled sales” will be reported as a “break-out” of paid sales. That is, while they are included in the gross paid sales, any “bundled sales” must be also separately reported. As long as there is a “cost to consumer” involved – whether it is 1 cent or the full cover-price then it is technically a sale. Obviously, selling at 1 cent is unsustainable in the long-term and this tactic will be used to try to promote trial and future sales, with the media agencies knowing exactly how much bundling has been happening.

]]>