PayPal’s Kris Kringle site: It’s the lack of thought that counts
PayPal has launched a campaign for a website that makes it easier to find gifts for colleagues as Kris Kringle season approaches.
The site, called Instakringle, is targeted at various office types, from the ‘gentlemanly bikie socialite’ to the ‘elegant corporate extrovert’.
It’s being promoted via a series of online videos, press, radio ads, digital office and café screens in CBD locations across Australia, as well as online banners for desktop, tablet and mobile.
The launch comes off the back of research commissioned by PayPal found that 44% of Aussies don’t like their Kris Kringle present and one in five re-gift them.
The campaign was by Dynamix and We Are Social.
Ryan Hill, Dynamix ECD said: “The team had a ball developing this campaign. Looking at the office stereotypes and matching them to brilliant gifts, like a remote control flying shark has been a lot of fun. Hopefully we’ve helped turn something usually boring and potentially awkward into a great experience that will give you a bit of a giggle.”
Juliet Mackenzie, head of brand and consumer marketing at PayPal added: “The Instakringle activity is one of a number of campaigns we are currently running in the lead up to Christmas to ensure we have presence during the busiest shopping period of the year.”
“We have worked with some of our 60,000 Australian retail partners to create a website that offers a range of quirky gifts for under $30, which can be purchased quickly, easily and securely via PayPal.”
Fun idea, but when I tested it for a “Girly Fashionable Socialite” a remote control car and sega racing track set were amongst the gift options…so more than a little off!
User ID not verified.