Social media marketing firm PeopleBrowsr has restructured its sales operations to focus more on global rather than regional sales – a move that sees two senior departures from the Sydney office.
Joint CEOs of business development Markus Hafner and Peter Bojanac have left, although Hafner may continue to work for PeopleBrowsr as a sales representative.
Michelle Macacarounas, who runs HR and was one of the company’s founding members, will now take on a wider business development role. The company has also hired two junior sales and account management execs.
“Many of our clients are global. By having a global sales team working together, we are able to bring our clients an efficient and globally educated focus,” Macarounas said.
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“In areas that the US are breaking ground with our technology, we can easily transfer this expertise to our Australia and UK clients with a well trained, global business development team. Our account managers are now all able to take on this knowledge as well to ensure clients accounts are managed seamlessly,” she said.
The Sydney PeopleBrowsr team has 10 staff and around 30 globally in its San Francisco, New York, London and Manila offices.
Macarounas added that the company hopes to expand its sales team this year off the back of client interest in its Kred measurement product, which launched at the end of 2011.