Dr Mumbo

The Perils of covering Cannes for print

Davidson in Cannes yesterday

Davidson in the Cannes press room

It would seem there has been something of a communications breakdown between The Australian’s man in Cannes, Darren Davidson, and the subs desk at the far end.

While journos are given access to the winners lists in the morning they are embargoed from publishing them until the gongs have been handed out in the evening in Cannes, which is about 5.30am in Australia.

However, needing to file for a newspaper means Dazza sent the copy over early for the Creative Effectiveness, and someone at the other end ignored the embargo and slapped it up at midnight, when all the content from the day’s paper goes live.

embargo cannes lions 2014If only the organisers had done something to warn hacks of this danger, like putting a huge warning on the front of every list, with a warning like  “The breaking of embargoes could result in a press accreditation being revoked.”

Oh wait…

In the interest of keeping his press pass Dr Mumbo will refrain from linking to the offending article.

At least we know the article isn’t copied from elsewhere.

mUmBrella_Article-Banner-ads_V6 (1)

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.