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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
P&G launches Olympics ad paying tribute to children and mums (not moms)
P&G has launched the second in its series of Olympics-themed ads, this time paying tribute to children as well as mothers.
Update: A localised version of the ad, with the word ‘Moms’ changed to ‘Mums’ and Australian P&G brands featured, will run as a 30-second spot, screening nationally in Australia from 27 July.
Localisation was by Saatchi & Saatchi Sydney.
The man behind the camera for this spot is British director Danny Kleinman, famed for spots for Guinness, Levi’s and Johnnie Walker.
The localised version for Australian audiences:
The ad comes some weeks after the launch of ‘Thank you mum’, an ad that dofts its cap to mothers directed by Babel and Amores Perros director Alejandro González Iñárritu.
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Comments
12 Jul 12
10:46 am
Any Australians here grow up calling their Mum by ‘Mom’?
12 Jul 12
11:02 am
Are you sure they aren’t localising it? Surely they’re not running that version: US voice, US products (Tide) and “Mom”.. Beautifully shot, I quite like it but it would be wasted on me with “Mom” on the end…
12 Jul 12
11:31 am
They usually revoice all their regional or global TVC’s, you’d hope so Rob it would ruin it here otherwise I agree.
12 Jul 12
12:54 pm
Lame soundtrack and if they run the US spelling and voice over here it will move it from lame to offensive.
12 Jul 12
1:08 pm
While it is disappointing that we now have “mom” in a TVC, it doesn’t surprise me. Americanisms have been slowly creeping into our lexicon for decades.
12 Jul 12
1:19 pm
Wow. Such a gorgeous ad, and all the above posters can comment on is the ‘Mom vs Mum’ spelling? Grow up. Pun intended.
12 Jul 12
1:54 pm
Adrienne, this site is about advertising. Rule 1 of advertising is know your market. Rule 2 is respect the punter. That one word breaks both, as does the other 2 things I mentioned earlier to a lesser degree.
12 Jul 12
2:32 pm
I don’t get P&Gs branding strategy. People don’t buy P&G. They buy the brands on the supermarket shelf. By promoting P&G, doesn’t this reduce the ‘special-ness’ and identity of the trusted individual retail brands by making them part of a more generic corporate? AKA brand stretch.
And what if people like one of the P&G brands but hate another? Surely that has to have a negative impact on their loved brand?
12 Jul 12
3:01 pm
If a brand wants to signal that it knows, understands and cares about an audience, it doesn’t flout its language. Using “mom” just signals that it just sees Australia as another market, undifferentiated from others. That’s probably not how an Australian audience wants to think of itself.
12 Jul 12
3:32 pm
Well I’m a mom and I get teary every time I see this ad. Sent it to my mom and all my friends who are mom’s both here and overseas and they had the same response to it. It’s awesome. And by the way, it’s not just the American’s who call their mothers ‘mom’ – there are plenty of ex-pats from Africa and Europe here who also use ‘mom’.
12 Jul 12
3:38 pm
@ Dabug
Perhaps you are not looking beyond the hypothetical edge of frame.
I have cringed many times and over the many years, as mates became buddies and biscuits became cookies, as mince became ground beef and football acquired rookies. Soon there will be no chemists shops , as rural commercials advertise “Drug Stores.”
A ceremony became a “cera-moany” and the dictionary became a “dikshn-airy” Increasingly one hears “Labrat-ory” and “Toh-mate- o”.
A young Italian/Australian woman running her family’s fruit shop, asked if I needed ban-an-as which is neither Australian nor Italian, but pure unadulterated US American.
Hey guys…. Like, I could care less………Go figure.
12 Jul 12
4:16 pm
A Mom: Hmmm, should I take the bait? Am I not reading between the lines and your post is in fact a wind up? Who cares I’ve got 10 minutes spare:
It’s a good ad until the end board I stated that in my first post and I’m glad you like being a Mom. I’m equally glad to learn more of the vernacular of ex pat Africans & Europeans and glad for them that P & G making sure they get the correct messaging down here in Oz.
Point still stands, the use of Mom in this market waters down the whole ad, it’s the last thing you remember. We like to think we’re important and understood. “Mom” makes us feel neither and that it’s a big overseas brand that don’t even give a sh1t about us enough to check what the right term is when referring to our beloved Mothers…