Pharmacy Guild highlights range of services in new campaign
The Pharmacy Guild of Australia has launched a campaign aimed at changing the way consumers perceive their local pharmacies by highlighting the wide range of services the stores provide.
The animated campaign, created by Sydney agency Jack Watts Currie with UK animation company Blink Ink, aims to illustrate the number of services a pharmacy provides by telling a story of a pharmacist couple who teach the residents of their town that there’s more to the shop than they realise.
Pharmacy Guild marketing manager Tim McLaren said: “Many Australians simply aren’t aware of the services on offer in their community pharmacies. This campaign encourages all Australians to discover more and ask their pharmacist about what services they offer.”
Launching nationally on Sunday across TV, the campaign is supported with press, in-store and digital.
CREDITS
- Client: Pharmacy Guild of Australia
- National Manager of Communications: Diana O’Neil
- Manager; Communications, Engagement & Advocacy: Tim McLaren
- Agency: Jack Watts Currie
- Executive Creative Director: Colin Watts
- Strategy Director: Ben Haynes
- Art Director: Pamela Parrelli
- Copywriter: Rich Brophy
- Group Account Director: Rachel Laffey
- Account Director: Carly Hanson
- Account Manager: Tom Peters
- TV Producer: Liz Nunan
- TV Production: Blink Ink
- Sound: Smith & Weston
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