PHD wins $60m ANZ account

Strong rumours have reached Mumbrella that media agency PHD has won the account for banking giant ANZ after a head-to-head pitch against incumbent Mitchells.

Update: ANZ has confirmed the news, and issued the following statement:

ANZ today confirmed it has appointed PHD as its new global media agency responsible for media strategy and buying across all geographies and segments.

The account sees an Australian media spend of around $60m. If confirmed, it is the biggest win for PHD since the Omnicom-owned agency rebadged from Total Media just over three years ago. It would grow the agency’s annual billings to well over $300m.

ANZ was understood to be running the pitch in keeping with its ambitions to grow globally. Last year ANZ pitched its global creative account in a process led by the brand’s group managing director of strategy, M&A, marketing and innovation, Joyce Phillips, handing advertising duties to Whybins.


  1. Confused
    23 Jan 12
    1:05 pm

  2. I thought PHD did the planning for NAB. Are they handling both accounts out of Melbourne?

  3. Swell
    23 Jan 12
    1:46 pm

  4. @ Confused, PHD have never done the planning for NAB. This has always been with ZO Melbourne

  5. Not quite
    23 Jan 12
    2:04 pm

  6. @ Swell – that’s mostly true but not 100% true. There is a genuine, if small, conflict.

  7. Hammertime
    23 Jan 12
    2:06 pm

  8. Someone is going to need to keep a big Telco to balance the books. The pressure is on.

  9. Helpful
    23 Jan 12
    2:45 pm

  10. Mumbrella enjoys awarding bank business to PHD.

  11. Double confused
    23 Jan 12
    2:48 pm

  12. Evolution
    23 Jan 12
    2:54 pm

  13. Mitchell Media is a tough competitor, PHD’s promise must have made for great reading. Looks like ANZ are about to experience a polar opposite view of how Media works. Would love to hear from ANZ in 12 months time?

  14. Evolution
    23 Jan 12
    2:55 pm

  15. Nice find Double Confused

  16. Leanne Brinkies
    23 Jan 12
    3:41 pm

  17. To confirm, ZenithOptimedia look after all of NAB’s media planning & buying. The reporting a year ago was incorrect.

    Leanne Brinkies, General Manager, ZenithOptimedia Melbourne

  18. The Facts
    23 Jan 12
    5:54 pm

  19. Worth noting that Harold had Carat pitch against PHD not Mitchells!

  20. Gezza
    24 Jan 12
    1:08 pm

  21. Congrats to PHD. So presumably they will need to open a Melbourne office?