PHD wins $60m ANZ account
Strong rumours have reached Mumbrella that media agency PHD has won the account for banking giant ANZ after a head-to-head pitch against incumbent Mitchells.
Update: ANZ has confirmed the news, and issued the following statement:
ANZ today confirmed it has appointed PHD as its new global media agency responsible for media strategy and buying across all geographies and segments.
The account sees an Australian media spend of around $60m. If confirmed, it is the biggest win for PHD since the Omnicom-owned agency rebadged from Total Media just over three years ago. It would grow the agency’s annual billings to well over $300m.
ANZ was understood to be running the pitch in keeping with its ambitions to grow globally. Last year ANZ pitched its global creative account in a process led by the brand’s group managing director of strategy, M&A, marketing and innovation, Joyce Phillips, handing advertising duties to Whybins.
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I thought PHD did the planning for NAB. Are they handling both accounts out of Melbourne?
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@ Confused, PHD have never done the planning for NAB. This has always been with ZO Melbourne
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@ Swell – that’s mostly true but not 100% true. There is a genuine, if small, conflict.
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Someone is going to need to keep a big Telco to balance the books. The pressure is on.
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Mumbrella enjoys awarding bank business to PHD.
https://mumbrella.com.au/phd-wins-nab-media-planning-from-zenith-optimedia-35838
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https://mumbrella.com.au/phd-wins-nab-media-planning-from-zenith-optimedia-35838
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Mitchell Media is a tough competitor, PHD’s promise must have made for great reading. Looks like ANZ are about to experience a polar opposite view of how Media works. Would love to hear from ANZ in 12 months time?
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Nice find Double Confused
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To confirm, ZenithOptimedia look after all of NAB’s media planning & buying. The reporting a year ago was incorrect.
Leanne Brinkies, General Manager, ZenithOptimedia Melbourne
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Worth noting that Harold had Carat pitch against PHD not Mitchells!
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Congrats to PHD. So presumably they will need to open a Melbourne office?
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