PHD wins Pink Batts
Media agency PHD has won the planning and buying account for home insulation brand Pink Batts ahead of a stimulus package-driven marketing campaign.
The Government has said that it will pay up to $1,600 for houses that do not currently have ceiling insulation.
PHD will work with Clemenger BBDO who will produce the creative.
Pink Batts is owned by Fletcher Insulation.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Disappointed with this story Tim. Your tweet refers to an ‘insultation brand’ so I was expecting something much more risque to add a little warmth on a cold afternoon. ;-<
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Oops… I hope you don’t feel too insultated.
Cheers,
Tim – Mumbrella