Photo competition launches to encourage mobile phone recycling
The Australian mobile phone industry is using a photo competition to encourage the recycling of the 22m devices and accessories no longer used by Australians.
MobileMuster, the official recycling program of the mobile industry, is encouraging users to upload their top six photo memories to mobilemuster.com.au to have those images turned into postcards as well as the chance to have their work displayed publicly.
In the Memory Muster campaign, competition images will be posted in an online gallery for users to vote on and be in the running for two awards which will see the top images displayed publicly and at a Memory Muster gala exhibition.
To be eligible for the competition however, users must first send in their old devices to MobileMuster.
Launched by sustainability agency Republic of Everyone, the campaign includes website, social media and PR with actor Gyton Grantley of House Husbands and Underbelly, and World Junior surf champ Laura Enever as campaign ambassadors and competition judges.
Matt Perry, Republic of Everyone’s partner and founder said: “E-waste Recycling is not the most exciting of dinner party conversation. However it is a critical part of a sustainable electronics industry, and the consumer has a role to play in the recycling process. This campaign uses creativity and incentive to encourage people to change their behavior. We want people to remember the MobileMuster brand as a fun and engaging channel to ensure their mobile and accessories are correctly recycled.”
The competition runs until 31 December with the gala event planned for late January.