Gay media group moves into financial services

Gay and lesbian media brand Pink Media Group has launched a campaign to back its new financial services offering.

Pink Financial Group – which is backed by Financial Pty Ltd – offers tailored financial services for the gay, lesbian, bisexual, transgender and intersex community. A campaign will be running on outdoor, press, radio and digital.

The brand will offer residential, commercial and personal loans, insurance and self-managed superfund lending, from a panel of banks including ANZ, Westpac, Citibank, AMP, Adelaide Bank, NAB, Macquarie Bank and ING Direct.

Print ads for the new service will be running in Star Observer, LOTL, DNA, AXN, Q News, Queensland Pride, Adelaide Blaze, Canberra Fuse, Out in Perth.

Each loan will fund a donation to charities including ACON, Australian Marriage Equality, beyondblue, Community Brave, galfa, NZAF, LOTL Rescue.

The campaign creative work was done inhouse.


  1. Mark W
    21 Nov 12
    1:51 pm

  2. Interesting step. Going on the past in the gay media, those that step out side of just media have gone under and there was another “gay finance’ company which failed badly. And I’m sure any sensible gay person would look for/go for the best deal not because its pink…