Planner Sophie Price joins The Hallway

Sophie PriceOne of Sydney’s fastest growing independent creative agencies has added to its senior planning firepower.

Sophie Price has joined The Hallway as head of planning from her previous role as director of planning at rival indie The Monkeys.

Price made her name as planning partner at the now defunct Happy Soldiers, which won a string of awards for its Tontine pillows date stamp campaign. Price has also worked as national planning director at media agency UM.

“Sophie’s reputation precedes her,” says Jules Hall, managing partner and founder of The Hallway. “She is one of Australia’s, if not the world’s, most talented and proven planners. Sophie encompasses what every modern planner should be – she has an intimate understanding of both media and creative strategy. Having met with senior strategists from London to Cape Town to fill this role, it’s surprising how few planners can genuinely make that claim.”

The Tontine date stamp initiative saw the category redefined with consumers persuaded that pillows were products that needed to be replaced after a certain time.

Price said: “Joining The Hallway at this stage in their growth is incredibly exciting. We have a shared view of the future of communications and the role planning plays in achieving that vision.”

“The agency’s breadth of capabilities and the level of talent and ambition is fantastic. To have PR, advertising, content and technology all operating as one lean team puts the agency in a really strong position.”

The Hallway launched in September 2007. Clients include travel brand Zuji, Fairfax Media, Tourism Queensland and Frucor.

Encore issue 5

This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.


  1. nick williams
    28 Feb 13
    12:07 pm

  2. Sophie is a superstar.

  3. Wild Oscar
    28 Feb 13
    12:26 pm

  4. Nice one, Hallway!

  5. Sad Monkey
    28 Feb 13
    2:09 pm

  6. Good score Hallway. Good luck Sophie.

  7. Big fan
    28 Feb 13
    2:15 pm

  8. Lucky Hallway. Lucky Soph. Brilliant hire.

  9. Anonymous
    28 Feb 13
    2:24 pm

  10. Sophie is worldclass. Well done Hallway.

  11. Richard Evans
    28 Feb 13
    2:32 pm

  12. Fantastic – good on you Sophie. They sound understandably thrilled to have secured you.

  13. Rich
    28 Feb 13
    5:00 pm

  14. Nice one Sophie!

  15. Clint
    28 Feb 13
    5:26 pm

  16. Congratulations Sophie. They are lucky to have you.

  17. Impressed!
    28 Feb 13
    9:15 pm

  18. Sophie is without doubt one of the very best strategic minds in the industry.
    Congratulations Hallway. Congratulations Sophie.

  19. Charlotte Barry
    1 Mar 13
    10:36 am

  20. Massive congrats, Sophie. They’re lucky to have you!