Mumbrellacast: Lee Stephens’ next move; The Oz vs bloggers; Fairfax restructure; Qantas PR; Photon hubris; Why hire Steven Seagal?
In this weeks Mumbrellacast:
Featuring PHD’s Chris Stephenson, Ex-Aegis CEO Lee Stephens and Mumbrella editor Tim Burrowes on:
- Lee Stephens on his move to Switch Digital and why he won’t be working for Harold Mitchell
- Mark Scott’s theory on why The Australian outed Grog’s Gamut
- What does the Fairfax restructure mean for digital boss Jack Matthews?
- No more hubris at Photon?
- Has Qantas lost consumer trust?
- News Ltd’s new iPad push
- Why The X Factor didn’t rate better
- Verdict on Cascade ad and Carlton Dry’s odd Steven Seagal hiring
Production by Georgina Pearson.
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Recorded with the support of:
Regarding the TV ‘non-ratings’ summer season (for which of course we still have ratings), this is basically because Australia runs a ’40-week’ ratings season which is when most first-run programming debuts. I think you will find that this season is longer than both the UK and US markets from which we source much of our content.
Also, a little fact to ponder, there are only four TV markets in the world that span time zones – Australia, US, Canada and the CIS (i.e. Russia), so time-delaying live broadcasts and the issues that raises is something most markets don’t have to confront.
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