Political mastermind Neil Lawrence to discuss what politicians can learn from brands
Australia’s best known political adman Neil Lawrence will appear at Mumbrella360 to discuss the lessons politicians should learn from brands.
Lawrence, boss of STW’s Lawrence Creative, led the strategy behind Labor’s election-winning Kevin 07 campaign which saw Kevin Rudd elected as PM. He was also a regular contributor to Gruen Nation, the Gruen Transfer spin-off focusing on the election.
Joining Lawrence for the session – titled “Why politicians should behave more like tech companies and less like banks” – will be Arno Lenior, marketing director of Samsung Electronics.
The session – which will take place weeks before the likely date of the federal election – is being curated by cultural and brand traction specialists James Pike and Dennis Wong from Added Value.
The session will build on a study of what makes the top 100 global and Australian brands successful, and quantify what politicians (and companies) could learn from these brands.The study found that rather than measures like brand equity, a more accurate measure of growth is cultural traction; brands that are culturally relevant and that enjoy strong cultural traction have a higher chance of growth than those who don’t.
Mumbrella360 takes place at the Hilton Hotel in Sydney on June 5 and 6. Early bird tickets with a discount of $600 are on sale until the end of the month.
So there we have it Kevin 747 was all hype and marketing, no wonder he didn’t last, a real opportunity lost for Australia.
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