Populace appointed by app publisher Sportsmate to rep Victorian media sales

Mobile app publisher Sportsmate has appointed Populace, the youth orientated digital collective, to manage the publisher’s Victorian media sales. Sportsmate’s flagship titles include Aussie Rules Live, Super Rugby Live, A-League Live as well as AFL Pulse.  Already advertising with Sportsmate is  Carsales, Farmer’s Union, Disney and the BBC

The announcement:

Sportsmate’s suite of apps includes the top rated Aussie Rules Live, Super Rugby Live, A-League Live, and the newly launched AFL Pulse.

Marketers can reach Sportsmate’s annual 1.55 million users via mobile banners, HTML5 ads, integrated games and custom apps.

The apps join Populace’s collective of Cultural References®

Amongst the first to embrace smart phones, sports fans have jumped on the opportunities offered by mobile platforms.

Sportsmate are one of Australia’s leading mobile app publishers for iPhone, iPad and Android, giving sports fans instant and in-depth access to content to fuel their undying passion.

Populace has partnered with Sportsmate to manage the publisher’s Victorian media sales.

“We’ve always strived to connect advertisers with passionate audiences,” Populace founder Remi Carette said. “Without a doubt Sportsmate’s captive audience is one of the most passionate we’ve seen yet. This, combined with their technical capabilities and our creativity presents boundless opportunities to the clever marketer.”

Sportsmate’s flagship free titles – Aussie Rules Live and Rugby League Live – are ranked in iTunes’ top five sports apps for four years running.

During games, fans can access minute-by-minute scores, along with live team and player stats. After the siren, Sportsmate’s community of users review video highlights and comb over game details in the apps’ chat rooms.

In 2011, their suite of apps boasted 1.55 million users. This figure is set to top 1.7 million in 2012, cementing Sportsmate’s category leader position in the sports app market.

Current advertisers include Carsales, Farmer’s Union, Disney and the BBC.

For a complete rate card or more information, contact hello@populace.com.au.

Source: Populace press release

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