Porn star Eva Lovia lends support to cancer cause in M&C Saatchi awareness campaign
A cancer awareness campaign featuring a porn star in an erotic parody of Game of Thrones has been heralded a major success with more 200,000 people visiting a website created to provide information about testicular cancer.
The Play with Yourself campaign, created by M&C Saatchi, saw the Blue Ball Foundation hook up with Los Angeles-based adult film studio Digital Playground, the company behind a movie called Game of Balls.
Midway through the movie, porn star Eva Lovia turns to the camera and, using her co-star’s penis, demonstrates how to check for testicular cancer.
The actress then points to to a URL on the screen, playwithyourself.org, which provides advice and information on the cancer, before returning to her activities.
The movie was released to coincide with the launch of series 5 of Game of Thrones and appeared on a number of adult video-sharing sites.
Unsurprisingly, M&C Saatchi said it was the first public health message to appear in the middle of a porn movie.
The agency said the campaign took off on social media leading to more than 1.5m views with in excess of 200,000 people visiting the playwithyyourself.org website.
M&C Saatchi executive creative director Ben Welsh said: “We’re always looking for surprising new ways to reach people with messages that matter.
“This time we really caught men with their pants down – and all for a good cause.”
Credits:
Ben Welsh – M&C Saatchi ECD
Ant Melder – M&C Saatchi CD
Josh Bryer – M&C Saatchi Writer
David Jackson – M&C Saatchi Art Director
Annalise Brown – Bang PR Managing Director
Peta Frost – Bang PR Account Manager
Zoe Finlayson – Bang PR Account Executive
Matt Porter – M&C Saatchi PR Manager
Jaimes Leggett – M&C Saatchi CEO
Justin Graham – M&C Saatchi CSO
Jeanette Li – Digital Playground Marketing & PR Coordinator
Jakodema – Digital Playground Director
Jamie Morgan – The Blue Ball Founder Foundation
That video is quite NSFW, even with the censorship.
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Brilliant!
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Guys, kudos.
Checking now…
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Hahahahahahaha. Nice one Dave and Jacko.
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“Bang PR”. How appropriate!
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That’s exciting…
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