News

PR agency rebrands for a day in the name of breast cancer awareness

pink chip communicationPR agency BlueChip Communication is to change its name for a day in in a stunt which it says is to raise awareness of breast cancer.

Tomorrow the agency will rebadge itself as PinkChip Communication.

The agency issued a press release quoting MD Carden Calder as saying: “We wanted to help raise awareness of the disease, hence ‘PinkChip’. Since floating the idea as a team event, we have been touched by staff, clients and friends who have shared their experiences with breast cancer. Simply by sharing experiences and communicating about the national event can make a small contribution to raising awareness.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.