The Presets launch music video on Google Play’s experimental platform The Cube
Eletronic dance duo The Presents have released its new single along with a special music video made for an experimental platform for interactive storytelling, the Cube.
Developed by Google’s Creative Lab in Sydney, the Cube creates a viewing experience which allows users to explore six audio-video streams with users able to toggle between related stories playing out on any of the six sides of the cube or multiple sides simultaneously dependent on how their interaction with the cube.
The track, No Fun, launches in a campaign created for Google Play by M&C Saatchi Sydney with web development done by London-based Potato. The campaign will roll out online with banners promoting the interactive Cube.
CREDITS:
- Client: Google Australia
- Creative Agency: M&C Saatchi/LIDA
- Web Development: Potato
- Film: Black Dog Films
- Media Agency: PHD Australia
- Universal Music/Modular Records
- ‘No Fun’ was written and produced by Julian Hamilton and Kim Moyes in Sydney’s inner west
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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That’s really cool, M&C doing some really interesting stuff with the Googlers
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Holy fartsnakes, guys – this kicks butt
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What’s in the water over at M&C. Some amazing work coming out of there.
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Cough… Which part did M&C do exactly? Account management?
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Google put this out to a number of agencies to do something with.
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