Problogger is Australia’s top blogger
Australia’s top marketing blogger is the Melbourne-based author of the Problogger website, according to analysis carried out by social media expert Laurel Papworth.
Papworth has compiled a list of the top Australian sites based on the world’s top marketing blogs rundown from the US-based AdAge.
Darren Rowse’s Problogger is number one, while Bannerblog, a site celebrating online advertising creativity run by Ashley Ringrose and Ashadi Hopper who work at agencies Soap Creative and RMG Connect, is second.
Third is Servant of Chaos, by Sydney-based business strategist Gavin Heaton.
The list differs in one major respect from the Australian Marketing Pioneers list compiled by Julian Cole of social media agency The Population. Poking fun at “the local BlogMafia” Papworth says in her posting: “There’s no arbitrary dropping our top online marketing blogger off the list (Darren Rowse) or me adding anything in the way of a SilkCharm point system.”
Cole’s list does not include Rowse because his blog is a practical how-to guide for anyone who creates a blog, rather than offering commentary on marketing issues.
Seth Godin’s acclaimed marketing blog remains at number one on the international list. He has just made his 3000th posting in which he says:
“Drip, drip, drip, it adds up. The hard part, as you can guess, is the first 2,500 posts. After that, momentum really starts to build.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Thanks for the link love Dr Mumbo Mumbo 🙂
I include Rowse because his blog is a must for anyone wanting to use a blog or Twitter for marketing online. He doesn’t offer much commentary – poking fun at other companies online mishaps – but he does offer practical howto advice to marketing/advertise/PR through blogging. One of his initiatives is TwiTips – marketing through Twitter.
God forbid the rest of us should offer such practical advice and value. Heh.
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Oops, sorry, I just remembered. I include Rowse because I have no choice- he’s on AdAge list. AdAge see him as an effective blog about marketing through Web 2.0 technologies. I just extract out their data.
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The AdAge Power 150 actually does have an arbitrary element. As it was created initially by Todd Andrlik, Todd’s personal perspective is included as part of the formula – much the same way that Julian has his own score.
And as far as I know, anyone can submit their own blog to Charlie Moran for inclusion in the Power 150 list (for what it is worth).
Interestingly, if you want to know which blogs appeal most to Australian audiences, it is worth checking out Meg Tsiamis’ list at:
http://blogpond.com.au/top-100.....ogs-index/
My own blog is well down the list, and even Darren’s Problogger is only ranked at #7. It is good to see that blogging is a diverse and popular activity for both writers, readers and participants.
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I love lists as much as the next guy … but I am confused as to why bloggers love making lists comparing blogs and their status and rank … other media doesn’t do this really at all … why is their this constant need for ranking?
And why is it that most people who compile the lists also feature in them?
“God forbid the rest of us should offer such practical advice and value. Heh.”
The blogosphere would be pretty boring if we did.
Long live the mavericks. The dissenters. The opinionated bastards. The people who blog because they can, not because they want to appear on arbitrary lists.
As Gavin says, “Blogging is a diverse and popular activity for both writers, readers and participants.”
Long may it remain so.
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Oh another list! This one compiled from another list!
Hold tight, I’m about to publish my list of top marketing blog lists.
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This is getting quite amusing.
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“Hold tight, I’m about to publish my list of top marketing blog lists”
same nic! mine goes
1. my blog
2. my mates blog
3. blogs that link to mine
4. mumbrella (on the condition that they continue linking to my blog)
i say we leave it at julian’s and put all our efforts on working out AU’s top marketing twitterwerererer
@NicHodges Gary Hayes put together a list of top lists top 25 lists of social media lists Very amusing. He’s only on a couple of ’em 🙂
@Ben, it’s called circulation and reach. Kinda important in the “other media” world. I think the issue with social media specialists, is that they don’t always understand how to match online terms with offline media activities. Mumbles has some posts on the audit bureau of circulation – you could start there? 🙂
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I don’t really think lists about what blogs are worthy has much to do with traditional circulation/r&f. Happy to be shown how it is but can’t see it myself … most of the lists don’t even factor in traffic/eyeballs.
With a bit more effort we could make Mumbrella comments as interesting as Campaign Brief.
Actually I just had an idea! A list of blogs with the best comments.
Genius!!!
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@Ben both AdAge and my list take into account Alexa which has a rough measure of traffic, if there was a better measure of traffic I would use it but that is the best we got.
Are we trying to bump this article? Are we going for most comments? Ben there must be something else that you have a problem with, unleash mate. 😉
Haven’t even heard from iGen yet either? Surely he has a POV on this!
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i agree with ben, the constant need to create lists has fascinated me as well however they are quite useful. some of my fave blogs and tweeple were found through said lists.
in case you’ve been wondering, my top 5 list of non bloggers are:
1. my dry cleaner
2. oscar wilde (not sure if stephen fry’s blogs disqualify wilde)
3. me (sorry ben – but i’m really good at not writing blogs)
4. brent in sales
5. robin scherbatsky
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sorry didn’t mean to be anonymous.
ooh, number 6! anonymous!
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I put together a post (based on a course I run) on why leaderboards in online communities are powerful tools for engagement, reward, filtering and so on. The Role of Leaderboards in Online Communities . Might explain a few things about how these lists work in social networks online. Or give you something else to whinge about here. Heh.
@Ben they take in to account SEO – Google Rank and Yahoo links in/out etc. Technorati also ranks that way. It’s an (admittedly flawed) engagement version of traditional media “eyeballs”.
@mumbles you have to say something negative about Seth to get him to comment here. It’s part of his “brand management” strategy of “engagement”. Sort of like a company that ignores everything until someone is mean to them online. Then they come whining in about how they are always “listening”. Well, it’s worked 3 times for me. *poke poke*
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With this stuff, it just jars a bit having people produce ‘top bloggers’ lists – or any list for that matter – that includes themselves (nice and high up of course).
No matter how valid the methodology it seems a bit cringy.
Time for the relevant press to catch up and take it on I’d say.
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Yawn…
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Ben: “but I am confused as to why bloggers love making lists comparing blogs and their status and rank … other media doesn’t do this really at all”
@Ben: Are you kidding? Other media such as TV and radio stations are absolute slaves to their ratings report cards and have whole departments purely for the purpose of touting and spinning the figures to make them look better than the next guy!
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Fuck you Julian and your constant referral to me as “iGen”. ;]
Lists like this and others do far more for the bottom 25 people than say the top 25 people. It’s those Australian bloggers who get one comment a month that it inspires to keep blogging. Realistically, their content could be better than Seth’s.
In true iGen fashion, commenting like it’s Campaign Brief, DID ANYONE NOTICE I HAD THE BIGGEST GROWTH SINCE AUGUST?
I’m hilarious…
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Our little boy is growing up … he didn’t shave for 6 weeks and now he is claiming to have the “biggest growth”.
sigh
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BUMP!
@The Bogan; we are sick of seeing this lame attempt at a Twitter profile, isn’t it time to give up?!?! You are not a copywriter, stick to your job as an account manager, leave the funnies to the people who can actually create good content.
@Kev ‘cringy’ is that kind of like B&T registering ‘dumbrella.com.au’?
@Daniel Oyston nice work!
@iGen I think I can hear your tamagochi ringing!
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@julian/@laurel – can you add an additional filter to your lists that gives a negative score to blogs that constantly post about lists about blogs (about lists about blogs about lists about blogs)?
They would be far more useful to us mere mortals.
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I guess today was the wrong day to publish a list of Aussie businesses on Twitter then!
At least business lists are free of egos… 🙂
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Ugh. Lists are good fun because they create context and open up a million debates at the pub. Seldom are they objective, and that’s the way it should be. At the end of the day, the title of ‘Australia’s top marketing blogger’ is still pretty trivial.
@Ben, you always make good points, but I really think you should change your profile name to ‘Oscar the Grouch’
@Zac, what does ‘fuck’ mean?
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Censorship on Mumbrella? Surely not.
25 comments this morning. Now there’s 24.
Weird.
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Hi Stan,
Heaven forfend! But excellent observational skills.
The comedy late night posting from “Tony@The Population” sacking Julian and offering the gig to Zac wasn’t, in fact, from Tony@The Population.
I’ve challenged @RealTony to come up with something as funny as @FakeTony.
Let’s see what he comes back with…
Cheers,
Tim – Mumbrella
I just met up with @FakeTony and he is actually much funnier, smarter and better looking than me, so I’m now going to be @FakeTony and anyone out there can take @RealTony. You can then sack Jules and hire Zac if you want!
But the one thing that wont change is Ben will continue to be grumpy!
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Thanx for answering my query Tim.
Fake Tony. Now there’s a Twitter ID if ever I heard one.
I’m just happy to see my theory proved that disfunction and name calling are part and parcel of social media and the communities that result from it.
You have been a great addition to the Oz ad scene. Keep up the sterling work.
Best…Stan
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If nothing else it’s good to see that 35 out of the list of 150 are Australian, go team.
Although, that begs the question, what’s the real relevancy of an ‘Australian’ blog? The majority of their traffic certainly would be from overseas, no?
Lists are good and bad now get back to work! We’re in a recession god damn it!
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interesting list… just my 2 cents.
i think it’s worthwhile putting the list together. It serves as a guide in terms of “potential” ranking on best guesses from Alexa, Google, and Technorati. And, at this stage, there is no other tool out there that can give an indication of potential traffic for each blog. Who has the most readers, etc. To what value to anyone? I’m not to sure too. Does it mean, because I have more traffic, I’m more qualified than the blogger below me? I think not.
I’ve been tracking blogs through my blog marketing company, Nuffnang, which has been tracking 400 blogs in the last 3 months. With direct access to bloggers and real hard data on traffic (from pixel tracking), I know that the lists reliant on Alexa/Google/Technorati, is a hit and miss affair.
The 400 bloggers are for all Australian bloggers (not limited to marketing industry) and admittedly, we’ve barely made dent in the blogosphere here. My estimate is there are over 400,000 out there. Our partners in other countries have over 80,000 bloggers…which have provided interesting research.
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Apparently chancellorship ruined the best career opportunity of my life…
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Apparently censorship ruined the best career opportunity of my life…
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Censorship makes a tad more sense than chancellorship…
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OMG – do you people actually do any work – or do you all just sit reading / writing blogs all day?
Those who are actually full time bloggers excepted.
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Having just read all gazillion comments … I must say I starting to feel a little listless.
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