Programmatic For Marketers
Sydney – Wed February 11, 2015 | Melbourne – Thur February 12
Programmatic buying is providing brands with efficiencies never previously experienced thanks to new tools and technologies. But what are the steps marketers need to take to ensure they are unlocking the full potential of their programmatic buy?
Programmatic for Marketers will look at how brands need to take a holistic view of their digital technology strategy – what this strategy should entail and how this will result in a more informed and efficient programmatic buy. A client case study presentation will also provide learnings from a recent campaign; and a panel discussion with key industry figures will identify the main issues in programmatic you need to be across.
Programmatic for Marketers will be relevant to brands contemplating a move to programmatic, those who are dipping their toe in the water, and those who are already doing so and want to learn more.
Who should attend? Marketers, agencies, vendors, publishers – anyone involved in shaping a brand or business’s programmatic strategy.
Programmatic for Marketers Sydney
Wednesday February 11, 3-6pm | Hilton Hotel, 488 George Street
How to create a digital technology strategy and make the most out of your programmatic buy
Hughes
How can marketers take ownership of the programmatic and data space, to maximise the programmatic media opportunity? Louder Digital founder Andrew Hughes will explain how to assess which programmatic trading model is best suited for your business, and how to integrate improved measurement, audience and experience into your digital strategy to make media buys more efficient.
One of Australia’s most respected practitioners in digital marketing, Andrew Hughes was previously IPG Mediabrands’ head of technology; and prior to that, Reprise Media’s innovations and technology director. He now runs his own consultancy, working closely with brands, agencies and technology vendors on digital marketing strategies, analytics and media technology.
Case study: What Ticketek has learned from its journey into programmatic
McCabe
Hoy
Nine Live’s chief marketing and commercial officer, Cameron Hoy, will jointly present with Kerry McCabe, MD of programmatic platform partner RadiumOne MD.
The duo will explain Ticketek‘s approach to programmatic and how the business has leveraged it for their own clients across sport, music and other entertainment verticals. Ticketek is a part of Nine Live, which is owned by Nine Entertainment Co.
Tonelli
Q&A Panel discussion: What are the key issues?
The afternoon’s three speakers will be joined by Jason Tonelli, media agency Starcom MediaVest’s executive director of digital, to discuss issues raised from the day and to take questions from the floor.
Followed by networking drinks.
Price: $199.00 +GST
Programmatic for Marketers Melbourne
Thursday February 12, 3-6pm Rendezvous Hotel, 328 Flinders Street
How to create a digital technology strategy and make the most out of your programmatic buy
Tonelli
Learn how and why marketers should become part of the conversation on architecting their technology solutions to maximise the programmatic media and creative opportunity.
Media agency technology specialist Jason Tonelli will explain how to assess which trading and technology model is best suited for your business, and how to integrate improved measurement, audience and experience into your digital strategy to make your media buys more efficient.
Jason Tonelli has been a digital media and technology specialist for more than 12 years. Prior to joining Starcom, he held roles including GM of Aegis Media Pacific’s trading desk and media director at emitch Melbourne.
Case study: What Ticketek has learned from its journey into programmatic
McCabe
Hoy
Nine Live’s chief marketing and commercial officer, Cameron Hoy, will jointly present with Kerry McCabe, MD of programmatic platform partner RadiumOne MD.
The duo will explain Ticketek‘s approach to programmatic and how the business has leveraged it for their own clients across sport, music and other entertainment verticals. Ticketek is a part of Nine Live, which is owned by Nine Entertainment Co.
Q&A Panel discussion: What are the key issues?
Hodges
The afternoon’s three speakers will be joined by creative technologist Nic Hodges, founder of consultancy Blonde3 and previously head of innovation and technology at media agency MediaCom, to discuss issues raised from the day and to take questions from the floor.
Followed by networking drinks.
Price: $199 +GST.
Enquiries:
Denise Jinks denise@focalattractions.com.au | 02 8296 0229
