Public relations firm Icon wins Hertz account

Hertz Australia and New Zealand has appointed public relations firm Icon International Communications.

The announcement: 

Hertz Australia and New Zealand has appointed a new PR and communication agency, awarding the business to Sydney-based ICON International Communications.

Following a competitive pitch, ICON was chosen from a shortlist of agencies to handle the Hertz business in Australia and New Zealand.

Hertz’s Marketing Business Partner, Monique Conheady, commented: “After careful consideration, we decided to appoint ICON, as their response to our brief, their link with global PR firm Ketchum and strong experience within the travel category confirmed them as the best partner moving forward.

“We are thrilled to be working with ICON as we head into what promises to be an exciting year for Hertz. We’ve kicked off 2013 by moving into a new Head Office at 636 St Kilda Road in Melbourne, and we’re sure the next 12 months will bring many exciting opportunities, especially from a PR, communication and social media perspective.”

ICON will work closely with Hertz’s marketing team to deliver a strategic PR/communication program which includes stakeholder and media relations, internal communications, events and social media activity.

ICON’s Managing Director, Chris Gray said: “We’re very proud to be appointed by one the world’s leading car rental brands. It was a natural fit, particularly as ICON is the exclusive Australasia affiliate of Ketchum, who manages the PR for Hertz USA and UK and serves as the lead PR agency for Hertz International.”

Hertz is the largest worldwide airport general use car rental brand, operating from over 8,800 locations in 150 countries, including over 270 locations in Australia and New Zealand.

Source:  ICON Communications press release

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