Publicis Mojo shows Maggi meals are ‘Just for 2’
A new campaign for Nestle’s Maggi cooking sauces developed by Publicis Mojo targets couples in a market geared towards families.
The two-portion cooking sauce packets labelled ‘Just for 2’ meal solutions aim to appeal to busy couples seeking simple cooking ideas.
The ad features a smug couple enjoying date night while a flatmate goes hungry despite it being his birthday.
In the 30 second TV commercial , a man stands over the stove cooking with a Maggi Moroccan cooking sauce while his mate stands by and thanks him in anticipation for the meal. But he has to let him down when a woman walks in and he tells him it’s ‘date night’. They later sit down at the table to enjoy the meal, while the friend hovers in the kitchen in the background.
Joe Pollard, CEO of Publicis Mojo, said: “Maggi is a much loved and trusted brand in Australia offering products which can make daily cooking more enjoyable and rewarding. The brand understands the struggles we have leading full and hectic lives so it was important we didn’t take ourselves too seriously. We wanted to have a fun lighthearted approach to the creative and allow humour to carry the message of the product offering.”
Jo Matthews, meal solutions marketing manager at Nestlé, Jsaid: “The campaign really showcases the value we put on enabling our consumers to create delicious fresh meals with a bit of help from Maggi. We want to support and enable people to feel good about discovering more ways to cook meals they can be proud of at home.”
Credits:
- Creative Director – Pim Van Nunen
- Copywriter – Malcolm Caldwell
- Art Director – Ian Broekhuizen
- Team Leader – Steve Anastasiadis
- Account Director – Sanja Zanelli
- Agency Producer – Joanne Johnston
- Production Company – Curious Films
- Director – Robin Walters
- Producer – Peter Haloni
- DOP – Chris Mauger
topics
Advertising
Yeah, packet sauces do not = cooking or fresh. Not tricking anyone here, Maggi!
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