Oporto repositions as streetfood of the world
Chicken brand Oporto has launched a new campaign repositioning as offering flavours from around the world.
The new position, created by Publicis Mojo Sydney, is ‘Inspired by Streets of the World’.
Oporto’s menu reflects the campaign with new products.
Joe Pollard, CEO of Publicis Mojo said in a press release: “We have worked collaboratively with the team at Oporto from a strategic positioning and creative development point of view. We are delighted to be part of the re-invention of the Oporto brand.”
Jason Piggott, national marketing manager for Oporto said: “By going back to the core truth of the brand we’ve been able to open up the idea of taste fusion and creativity throughout our whole organization which is true to the origin of the Bondi burger and the Thai Curry, Roman Aioli and Feisty Outback BBQ burgers.”
The campaign consists of TV, outdoor, radio, point-of-sale displays and a new brand design.
Credits:
Oporto
- David Ovens, Chief Marketing Officer QSRH
- Jason Piggott, National Marketing Manager
- Joanne Salem, Local Store Marketing & Digital Marketing Manager
Publicis Mojo Sydney
- Grant Rutherford, Executive Creative Director
- Creative Directors, Ian Williamson/Michael Dole
- Creatives, Sam Pemberton/Oskar Westerdal
- Group Account Director, Ryan Bernal
- Senior Account Director, Carly Dutoit
- Senior Account Manager, Danielle Davies
- Broadcast Producer, Joanne Johnston
- Print Producer, Chris Beghin
Television
- Production House, FSM
- Producer, Tina Braham
- Senior Designer, Daz Hanley
- Creative Director, Emile Rademeyer
- Sound Design, Nigel Crowley
Radio
- Recording Studio, Take 2
- Sound Engineer, Greg Criettenden
- Producer, Kirsty Sanger
Linkedin
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