Pure Blonde: A case study in how to use Facebook

What an excellent response! This person deserves a promotion.

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The online community manager is definitely ‘on-brand”. I’m seeing more of this type of customer engagement on social media channels and it certainly keeps me from click away!

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Good one, nice to see a brand have a personality that doesnt seem so contrived and PC. definitely works for a beer brand

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GOLD

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LOVE THIS. What an awesome community manager!

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And I’m guessing it didn’t come from a SMEG or a 17-year old intern…

Also, being the cynic that I am, I did check that this wasn’t a set-up. Todd seems to be a real person, which means I’m giving this a massive thumbs up.

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how did you check it wasn’t a set up? the whole thing, including this comments thread, looks like a set-up to me. The question reads like a complete Dorothy Dixer and “Todds” response surely gives the clue – “couldn’t have worded it any better (myself)”

i’d say puhlease people don’t be so gullible if you were real people but you’re just astroturfing personas

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Hey Bob,

I think anyone writing content on behalf of a brand probably knows how to spell argument. Thanks for playing. You’ll go home with some great prizes.

Seriously though Bob, don’t be such a negative nelly. It’s unbecoming.

Cheers,

Simon

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Duh Simon an intentional misspelling to infer authenticy is just about the oldest astroturfing trick in the book

you are an amateur in a pro’s game here, matey

try again

cheers
Bob

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you could start by telling him how to spell argument!

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As part of a team that helps businesses do this everyday I have to say wow! Pure Blonde nailed it. If they can consistently churn out such well targeted messages we will all end up drinking Blonde.

Cheers~!

Brett

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