Qantas hunts for new influencer talent in partnership with The Remarkables Group
Influencer agency The Remarkables Group is on the hunt for future talents across the fashion, beauty, well-being and travel industries via a new competition supported by Priceline Pharmacies, Bonds and Qantas.
The Rising Social Star is a talent search for the ‘next generation of influencers’, with 20 finalists set to compete in a series of ‘The Apprentice-style’ content challenges held throughout April and early May with the winner presented at the grand final party in Sydney on May 27.
Four winners will each pocket $4,000, become an ambassador for their category’s brand partner (Priceline, Bonds and Qantas) and receive a contract with The Remarkables Group.
Robyn Simper, group digital marketing and e-commerce manager at Priceline Pharmacies, said in a statement: “Working with influencers across the health and beauty category is a key part of our digital and PR strategies at Priceline Pharmacy.
“We see the role of influencers as providing our customers with highly engaged, inspirational, relevant content as well as increasing awareness and advocacy of the brand through their own channels. We are extremely excited to be part of Rising Social Star and look forward to working with the next generation of social media stars.”
The winners will also take home a scholarship with education partner Secret Bloggers’ Business and appear at Vivid Ideas 2016. Collective Hub is the media partner for the search.
Lorraine Murphy of The Remarkables
Lorraine Murphy, founder of The Remarkables Group, said in a statement: “We’re thrilled to see Rising Social Star live after six months of planning and to have the calibre of partners that we do.
“It’s essential for us as an influencer agency to be constantly scouting out potential talent and I’m looking forward to seeing the secret gems that we uncover during the search.”
The four winners will be chosen by a panel of industry judges: including Collective Hub’s Lisa Messenger, Junkee Media’s Tim Duggan, Christina Butcher from Hair Romance and Kate McKibbin from Drop Dead Gorgeous Daily.
Lisa Messenger, founder and editor-in-chief of Collective Hub, said in a statement: “Collective Hub has led the way in partnering with social influencers, including featuring a number of them on the magazine’s cover, so it made perfect sense to support this search.
“With 30 issues of the magazine and 50-93 stories per issue, we’re continuously searching out the next wave of talent. Rising Social Star is yet another layer of that. As a judge, I’ll be looking for an authentic voice, the aesthetic of the channel, the business acumen of the influencer and what they’re doing to contribute something positive to the world.”
The search is channel-agnostic and entrants must be 18 years old, based in Australia and have been running their platform for between 12 to 36 months as of January 29, 2016.
Entries are open until March 11 at risingsocialstar.com.au. Winners will be announced at the Rising Social Star party in Sydney on May 27.
CommsCon will be discussing all things ‘Influencer’ in a dedicated stream at Doltone House Hyde Park, Sydney, Wednesday March 23. For information on the program and how to buy tickets, click on the banner below.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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This is all well and good but it is very female niche is it not? Blokes buy shit too.
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$4k.
I wouldn’t turn on my feed for that…
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Thanks for the question Feminiche! We don’t think Travel, Wellbeing or Fashion are solely domains for the ladies and – happily – we’ve had quite a few entries from guys already.
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Not really for rising stars
Website says
Active on your primary channel for a minimum of 12 months and a maximum of 36 months as at 29th January 2016
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Surely Qantas’ biggest influencers sit in the rows of seats behind the pilot and are served by the cabin crew.
I’d be focusing on the product and the customer experience and not some jumped-up ‘social influencer’. Marketing 101.
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@ JG I expect Qantas is capable of doing more than one thing at a time
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