Comments on: Qantas reveals new I Still Call Australia Home ad

By: Qa

Qa — Tue, 15 Sep 2009 04:59:23 +0000

Qantas – The new advertisement for our National Airline

Made by experts in extracting money by appealing to corporate executives who would rather tick off their list of cultural sensitivites than address the financial future of their company.

To me it comes across as a load of apologist nonsense designed to salve the consciences of those in denial about the state of multiculturalism in Australia with a bunch of good old fashioned sentimental platitudes.
If it brings a tear to the eye it is only because it conveys an overwhelming sense of the loss of things past, and Australia’s future deserves much better.

Is it any wonder that people from other countries only seem to know about our kangaroos?

By: Vicki Hobbs

Vicki Hobbs — Sun, 13 Sep 2009 01:29:34 +0000

I love the lyrics of the song – it makes me feel so very proud to be an Australian and to be living in the best and safest countries of the world, however, it certainly doesn’t make me want to fly Qantas. Up until recent years I have always flown Qantas (thinking they were the safest and the best) until I branched out and found other airlines have far better food, far better inflight entertainment and certainly far friendlier and more professional airline stewards.

I think Qantas would be far better served by spending more money in training their staff to be fun, friendly and to look like they enjoy their jobs rather than thinking they are on some catwalk strutting their stuff while they hand out second rate meals – and watch out anyone that asks for something that isn’t on their trolley – you are black marked for the rest of the trip.

I am pleased they used an aboriginal boy in their advertising as I believe the aboriginal culture needs to be promoted so much more throughout the world – however, have the boy at the end or the middle of the advert so that at the beginning people understand what he is singing.

Like it or not, Australia is a mult-cultural nation and I think Qantas have tried in their advertising campaign to embrace this and show the world that we embrace all races and everyone is welcome!

By: khesanh le

khesanh le — Wed, 02 Sep 2009 11:32:44 +0000

i actually do like the add, but yes agree ‘who will know what language’ they should of put it up on the add to let ppl know what language alot of ppl could think its a different language when in fact its one of australias first owners language there are alot of indigenous ppl that dont know their language & would of been great for those to know if it is there language on the add… i do know as my partner is a kaurna teacher ‘which is south australian aboriginal language’. But i totally agree with te last comment about ulluru.

By: Peter Daly

Peter Daly — Tue, 01 Sep 2009 11:36:24 +0000

If Qantas were genuine about reconciliation and wanted to prove to Australians that this wasn’t just exploiting ancient language and culture, then they would stop flying to ‘ayer’s rock’ and start flying to uluru. the name of the place IS NOT Ayer’s rock so there is no need to put it in brackets. The people who do not know that the place is called uluru should not be going because they are probably the ignorant people who climb the rock against the wishes of the local community.

By: miss

miss — Thu, 27 Aug 2009 13:06:23 +0000

ur a load of rubbish chris… why be rude for??

ur question is- why do we need a diverse culture in ad’s for our national airline?

they could turn around and say why are you on my land!!

ii think its a good thing that they are starting to get reconised and it took a long time….the person who made this add should be proud…

By: Chris

Chris — Thu, 27 Aug 2009 07:19:24 +0000

What a load of rubbish and what a waste of money.
Why do we need the so called “diverse culture “in ad’s for our National airline ?

By: New Qantas ad campaign praised by media and marketing experts - mUmBRELLA

New Qantas ad campaign praised by media and marketing experts - mUmBRELLA — Thu, 27 Aug 2009 06:55:11 +0000

[...] OMD CEO Mark Coad questioned whether the campaign – which has come in for some criticism – would appeal across the board. He said: “I really enjoy travelling Qantas because, when you [...]

By: daniel

daniel — Wed, 26 Aug 2009 06:11:22 +0000

Is it a good Qantas ad? Maybe.
Would this be a good “Tourism Australia” ad? Definitely.

I loved that ad. Not only does the commercial demonstrate Australia’s diverse culture, it finally recognises the significance of the indigenous culture on the Australian way of life.

By: coulddobetter

coulddobetter — Wed, 26 Aug 2009 00:55:06 +0000

I flew from Melbourne on Monday and saw the ad on washed out screens with a broken headset. Last week I watched 20 minutes of in flight news before I realised the tape was three days old.

By: BG

BG — Wed, 26 Aug 2009 00:51:41 +0000

A small tug on the heartstrings of everyday Oztraylians using kids. They’ll love it. Will it mean they fly Qantas more? No, they’ll still pick the cheapest carrier.

It really feels like this is just a tarted up version of a 10 or 15 year old ad.

By: darren

darren — Tue, 25 Aug 2009 12:40:43 +0000

i have to agree with john wang it was great seeing the indigenous boy starting off the song he has a great voice and like seeing different cultural in the children chosen .proud to be australian

well done

By: John Wang

John Wang — Tue, 25 Aug 2009 11:27:44 +0000

I love seeing the indigenous boy as the central character.
I love seeing the cultural diversity in the kids chosen.
When we honour our heritage and present a better reflection of our multicultural society, I feel even more proud to be an Australian.
I love the power of music & visual images to unite and inspire.
Congratulations!

By: George Organ

George Organ — Tue, 25 Aug 2009 04:42:28 +0000

I believe the term for this is ‘jumping on the “sorry” bandwagon’

By: Wolfie Rankin

Wolfie Rankin — Tue, 25 Aug 2009 03:44:13 +0000

This should be our National Anthem.

By: mumbrella

mumbrella — Tue, 25 Aug 2009 02:33:44 +0000

Having travelled on Qantas a couple of times this week, the campaign certainly deserves a hat-tip for the level of integration.

As I walked along the airbridge to my plane (that’s a word I learned this morning when ours didn’t turn up), there was a string of posters featuring the actors from the ad, each with a different line from the song.

The inflight TV featured the making-of-the-ad programme that went out on Seven at the weekend,

And of course, at both ends, the airports werre dominated by the outdoor component.

Very efficiently done.

Cheers,

Tim – Mumbrella