Queensland first
Dr Mumbo is usually impressed by those who do things first. But there are firsts and there are firsts.
There are world firsts. There are regional firsts. There are Australian firsts.
Now here’s a… Queensland first.
Take a bow, Clemenger BBDO Brisbane, for being the first people in Queensland – Dr Mumbo is told – to release pieces of foam shaped like deck chairs, umbrellas, pot plants and wheelbarrows into the sky in the name of marketing.
The soundtrack to Clems’ video is probably also a first of some description.
http://youtu.be/zyD5qdTUerI
Nice idea though. Clems’ clients Energex and Brisbane City Council wanted to highlight the damage loose outdoor furniture can cause during storm season.
haha goooo Queensland!
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I hope those pieces of foam are biodegradable..
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QLD first? Sounds foamy to me.
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Beau, its actual bubbly foam- the H20 stuff.
Had they taken the opportunity to gather good footage it would have been an interesting viral component which gets more “life” out of the project/effort and more ROI
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