Queensland government kick off bushfire safety campaign
The Queensland government is encouraging people living in high-risk areas of Queensland to plan and prepare for the summer bushfire season in a new campaign created in partnership with MediaCom’s specialist division MediaCom Beyond Advertising.
The animated video talks audiences through bushfire warnings and how they should prepare.
https://www.youtube.com/watch?v=piRnUGuw7TE
Around 100,00o properties in the state were identified as being at high or very high risk of bushfires, and the campaign will target these families to encourage them to be prepared and to know what to do if they receive a warning.
Minister for police, fire and emergency services Jack Dempsey said the Rural Fire Service Queensland had used sophisticated mapping technology to identify the properties: “We want all Queensland families to remain safe this bushfire season and our mapping technology has allowed us to directly target properties at risk.”
The campaign is running across radio, online and social media with the campaign directing the public to a dedicated website.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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