Questions for Esther – choosing the right path
In a monthly feature that first appeared in Encore, Esther Clerehan answers agency and career questions.
Hi Esther,
I’ve been participating in AWARD school and now that it’s getting down to crunch time the all important decision of labelling yourself is more pressing than ever.
While for some the answer is obvious, for me it’s a bit of a toughie. I’ve got skills in both fields and have regularly switched between one or the other at various stages throughout the course. I do think, though, that ultimately art direction would be more suited to me, but my skill level right now is probably not at a good enough standard when compared to those that may have a graphic design background or similar. On the other hand, my background would suggest copywriting is a strong suit.
How do you go about finding a job if you’re in this in between hybrid stage? Would it be more beneficial to find a partner first and then apply as a duo?
Really good creatives tend to be able to do a bit of both. But you’re competing with art directors with a lot better skills than yours right now. It would be more practical for you to pursue copywriting, at least for starters.
It’s also a good idea to team up post AWARD School. Find a partner; one whose talents balance yours and who shares the same ambitions. Re-do your book together. New briefs, new start. Working with someone in a team will help hone your writing skills and your individual contributions will probably overlap, as long as you’re both comfortable to share.
Without the structure of the school’s briefs and deadlines, the team can motivate each other and keep up with the new work and job search momentum. Good luck.
Esther Clerehan is a creative recruiter for the advertising industry. This column first appeared on lifeatthebottom.com
This feature is from the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
