Quickflix signals marketing push appointing YOLO to creative account
Ad agency YOLO has landed the creative account for Australian video streaming and DVD delivery service Quickflix, after nudging out two other agencies in the creative pitch.
YOLO said it would work closely with Quickflix’s team on ‘retention and acquisition strategies’ as the troubled service looks to build a bigger subscriber base in a crowded market against international giant Netflix and local service Stan.
“It’s a tough slog at the moment for Quickflix, trying to find a voice within a crowded category,” said creative partner at YOLO Paul Fenton in a statement.
“They’re a challenger brand, which are always the best ones to work on…and it helps that they are a fabulous bunch of people.”
Quickflix COO, Edward Goff, added: “It’s been a pleasure working with the YOLO team to date. They demonstrate smart, quick, and flexible thinking with a real strength in brand, creative, and social. It’s always an open and honest conversation.”
The transactional streaming and DVD subscription company, which has 140,000 paying and trial subscribers, recently announced it had entered content deal with SVOD service Presto.
The agreement with the joint Seven West Media and Foxtel venture allows Quickflix to resell their content to its own customers, and appears to have been crafted to avoid triggering a warrant held by rival streaming service Stan as part of its shareholding in Quickflix.
The streaming service last week announced it had raised $775,000 from investors to boost its cash position. Last month, it was revealed to be losing $850,000 a quarter with $1.26m cash in hand, despite a modest growth in paid user subscriptions.
At the time of writing, Quickflix shares were worth $0.003, up from a low of $0.001 earlier this month.
Updated: 12:01pm: A spokesperson for Quickflix said: “We met with several smaller, boutique creative agencies all whom were of a high standard. We were impressed with Yolo’s understanding of the brief and shared passion for Quickflix’s mission.“
An agency named after a saying used by troubled, sad youth would seem to be a perfect partner for a doomed company.
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Will be interesting to see what Yolo do with these guys.
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would be a fair request
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If anyone can save Quickflix then it’s Paul and his team at YOLO.
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If that’s what you think Duncan, maybe you’re the one who’s out of touch with the real meaning…. Besides, I wouldn’t be commenting on an agency unless you have first hand experience with them – which clearly you don’t.
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Interesting to see what YOLO can do. Quickflix have never really focused on selling themselves via a marketing campaign. They have developed UI systems , built catalogues etc but marketing has always been poor , relying on search engines, word of mouth , twitter, trial coupons for family and friends , and news emails.
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There is so much Quickflix coverage on this site, its almost like they are paying for the coverage. I mean seriously, never read as many STAN/Netflix/Presto stories.
What’s in store tomorrow?
Note – interesting Stephen Langsford isn’t mentioned in the story above.
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Great move Quickflix – YOLO will help you find that voice.