Quickflix streams Sony Australia

Quickflix and Sony Australia have signed a deal to provide a subscription movies streaming service via Sony’s internet connected consumer devices such as Sony Bravia internet-connected televisions, any television connected to SVIB-capable Blu-ray players and home theatres, as well as VAIO computers in Australia.

The announcement follows last week’s launch of Sony’s Video On Demand powered by Qriocity, Quickflix will be the first library in that selection.

As for pricing, Quickflix’s newly appointed CEO Chris Taylor told Encore, “We’re still in discussions at the moment but will have more to say on pricing and packaging shortly. Obviously today marks our first visibility into the digital world and we’re delighted to do it with Sony.”

In a statement about the agreement Taylor said, “The 2013 switchover to digital TV, and the launch of IPTV devices such as the Sony Bravia, is increasing demand for digital entertainment in the home. We’re delighted Sony will be a key partner as Quickflix commences our movie streaming service. This is a watershed moment and we look forward to bringing Quickflix directly into the lounge rooms of homes throughout Australia.”

Quickflix has been making a strong push in the home entertainment market recently, with the appointment of Taylor and an agreement with BigPond DVD service.

Taylor acknowledged this push in the announcement. “The next step in our mission to reach a million customers in five years is the introduction of our streaming service. This will give customers the ultimate choice of the largest range of movies in Australia and an amazing selection of instant viewing through streaming combined with DVD and Blu-ray.”

Taylor, former Telstra Media executive, is in Los Angeles this week talking to the Hollywood studios about content for Quickflix’s streaming service.

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