QUT uses Augmented Reality in new campaign

QUTQueensland University of Technology is using an augmented reality application which turns flat images into 3D images on screen, in a DM campaign targeting first time uni students.  

The campaign is aimed at people who have selected QUT, but have the opportunity to change their selection.

The objective of the campaign will be to reduce the proportion of QUT prospects who change, capitalising on students’ heavy use of new technology.

People are being invited to visit a website developed to help them imagine what it’s like to go to the university. They will be able to hear from recent graduates and email questions to current QUT students.

According to QUT’s ad agency BCM, the novelty of the campaign has “great appeal for the market by using what’s new in terms of technology and delivering a very personal and entertaining experience”.

The technology has seen a couple of uses in recent months in Australia. News Ltd used it to promote Night At The Museum, and it has also seen usage with Earth Hour.

November 2nd, 2009 at 2:10 pm

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Comments


  1. Nathan Bush
    2 Nov 09
    2:33 pm

    2. Very nice. Not using technology for tech sake either – great fit with QUT.

  2. cg
    2 Nov 09
    2:53 pm

    3. Very cute.

  3. John Grono
    2 Nov 09
    3:10 pm

    4. Yeah … nice. But I though on the t-shirt it said “GUT” … hehehe

  4. Nathan Bush
    2 Nov 09
    3:12 pm

    5. Just saw the Burger King use of augmented reality on Amnesia Blog as well. Another nice execution. http://amnesiablog.wordpress.c.....y-banners/

  5. Scott Esdaile
    2 Nov 09
    6:45 pm

    6. If you’re interested, you can try it out for yourself at http://www.qut2010.com – you’ll just need to print out your own QUT marker from the link at the bottom.

  6. Shaun
    2 Nov 09
    11:40 pm

    7. As a student at QUT, I would much rather they invest money into power points in lecture theatres, and other things that current students can use to make life easier.

    Because when my laptop battery dies in a lecture, the first thing I think of is how great that augmented reality clip was.

  7. Simon Garlick
    3 Nov 09
    2:24 am

    8. “Augmented reality”, shitty means-nothing marketing buzzphrase du jour.

  8. Josh
    3 Nov 09
    2:03 pm

    9. Shaun – Amen! They waste so much money on marketing activities when they clearly need to focus on the quality of the product!

  9. Sarah
    4 Nov 09
    3:15 pm

    10. Shaun, Josh.
    More clients (students) = more profit = more money gets allocated to making sure you can find a power point for your laptop.

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