Comments on: QUT uses Augmented Reality in new campaign

By: Sarah

Sarah — Wed, 04 Nov 2009 04:15:44 +0000

Shaun, Josh.
More clients (students) = more profit = more money gets allocated to making sure you can find a power point for your laptop.

By: Josh

Josh — Tue, 03 Nov 2009 03:03:09 +0000

Shaun – Amen! They waste so much money on marketing activities when they clearly need to focus on the quality of the product!

By: Simon Garlick

Simon Garlick — Mon, 02 Nov 2009 15:24:40 +0000

“Augmented reality”, shitty means-nothing marketing buzzphrase du jour.

By: Shaun

Shaun — Mon, 02 Nov 2009 12:40:33 +0000

As a student at QUT, I would much rather they invest money into power points in lecture theatres, and other things that current students can use to make life easier.

Because when my laptop battery dies in a lecture, the first thing I think of is how great that augmented reality clip was.

By: Scott Esdaile

Scott Esdaile — Mon, 02 Nov 2009 07:45:05 +0000

If you’re interested, you can try it out for yourself at http://www.qut2010.com – you’ll just need to print out your own QUT marker from the link at the bottom.

By: Nathan Bush

Nathan Bush — Mon, 02 Nov 2009 04:12:03 +0000

Just saw the Burger King use of augmented reality on Amnesia Blog as well. Another nice execution. http://amnesiablog.wordpress.c.....y-banners/

By: John Grono

John Grono — Mon, 02 Nov 2009 04:10:21 +0000

Yeah … nice. But I though on the t-shirt it said “GUT” … hehehe

By: cg

cg — Mon, 02 Nov 2009 03:53:32 +0000

Very cute.

By: Duncan Riley: QUT uses Augmented Reality in new campaign | Augmented Reality

Mon, 02 Nov 2009 03:52:50 +0000

[...] Riley QUT uses Augmented Reality in new campaign – http://mumbrella.com.au/qut-use... 2 minutes ago from Google Reader – Comment – Like [...]

By: Nathan Bush

Nathan Bush — Mon, 02 Nov 2009 03:33:10 +0000

Very nice. Not using technology for tech sake either – great fit with QUT.