QUT uses Google Cardboard to create virtual reality experience for prospective students
Queensland University of Technology (QUT) used Google Cardboard to create a virtual reality experience for prospective students showing off the Brisbane skyline with the addition of some international landmarks.
The Global Goggles campaign created by BCM shows a 360-degree rendering of the Brisbane skyline with landmarks like Big Ben and the Taj Mahal popping up on it, and was designed to highlight the university’s claims its graduates are ‘global ready’, as well as its credentials as a “forward thinking and innovative” institution.
Virtual reality has been one of the big trends to hit marketing in the last six months, with brands trying to create immersive experiences for consumers, with Google Cardboard becoming a cheap and portable way to take these experiences to market.
In recent months Hamilton Island and Samsung in Australia are among brands which have dabbled with VR technology, whilst the New York Times has trialled it amongst global publishers. However some have questioned whether the technology will ever be mainstream enough for mass market uses.
Tony Wilson, director of marketing at QUT said: “QUT understands that school leavers have a genuine interest in global opportunities and we pride ourselves in producing graduates who are widely recognised as global ready. By embracing VR technology, instead of taking QUT students to the world, we brought the world to them.
“This experience reinforces QUT’s positioning as a forward-thinking and innovative tertiary institution.”
The university will also be showcasing the experience at its Robotronica event on August 23. The VR experience was created by Alt.vfx.
BCM managing director Kevin Moreland said the campaign showed QUT was “commited to pushing boundaries”.
“It put the VR experience straight into the hands of prospective QUT students, they were able to experience it, in most cases, for the very first time, on the QUT campus as part of the QUT Open Day experience. It was a terrific branding opportunity for the client and the chance to reinforce QUT’s real world positioning, with the university being at the forefront of innovation,” he added.
To download the app click here.
Credits:
Agency: BCM
Client: Queensland University of Technology (QUT)
Client contact: Tony Wilson, Director of Marketing and Communication
Creative Director: Peter Goodall
Digital Creative Director: Steve Mair
Digital Designers: Steve Mair and Oliver Lardner
Digital Producers: Anna Smith and Oliver Lardner
Writer: Nick Ikonomou
Art Director: Mike Rolfe
Account Service: Kevin Moreland, Shelley Lewis, Hema Michell, Essie O’Shaughnessy
Agency Producer: Jenine Olliver
Production house/Post Production: Alt.vfx/Poncho Productions
VR is a great channel for many markets. Enjoy VR with the Powis ViewR. Check it out at http://powiscustom.com/product.....eality-kit.
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We are using VR Cardboard glasses since early this year at the University of Tasmania http://www.utas.edu.au/interna.....ty-glasses
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Can anyone tell me where i can get the cardboard set up with lenses. A work colleague got some at QUT robotics day and now i want some too
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Isn’t this what Cardboard is for? For educational purposes it is superb.
Helen: Google it!
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