Racing Victoria and Melbourne Racing Club media pitch down to shortlist of three agencies
The pitch for the media account of two of the largest organisations in the horse racing industry Racing Victoria and the Melbourne Racing Club is down to a final shortlist of three agencies, Mumbrella can reveal.
It is understood of the eight agencies initially sounded out for the account the final shortlist will see Initiative, PHD and Vizeum facing off in the final sprint.
The pitch brings together Victoria’s principal racing authority, along with three of the state’s biggest reacecourses: Caulfield Racecourse, Mornington Racing Club, and Sportingbet Park (Sandown) with the combined media accounts thought to be worth in the order of $3-$5m per year.
Mumbrella revealed the pitch back in February, with a spokeswoman for Racing Victoria saying: “We assess our suppliers ahead of each joint marketing campaign we undertake with Melbourne Racing Club (MRC).
“The teams have had some initial discussions about suppliers for our next joint campaign but it hasn’t gone any further than that at this stage.”
Both bodies declined to comment on the shortlist for the pitch. All agencies contacted also declined to comment.
The final stages of the pitch will happen in the coming weeks.
Nic Christensen
Final sprint? What a terribly bad missed pun opportunity where two agencies are about to fall at the last hurdle. Quite why anyone would want to win this race is beyond me personally, but I’m backing the pink dog.
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