RACV reviews creative, Whybin\TBWA on alert
The Royal Automobile Club of Victoria (RACV) is reviewing its creative agency arrangements putting incumbent Whybin\TBWA Melbourne on alert.
Carolyn Sandiford, RACV general manager of marketing confirmed the pitch.
“ I can confirm that four advertising agencies are participating in a selective tender,” she said.
Whybin\TBWA won the account from Clemenger BBDO in April 2008.
The pitch follows on from the organisation appointing OMD to handle media duties in March.
RACV is the main Victorian motoring club and mutual organisation, providing services such as roadside assistance, insurance and loans.
A decision is expected to be made in September.
Miranda Ward
Linkedin