Radio ad revenue up in November

Four of the five metro radio markets have seen a slight improvement in  their fortunes in the run-up to Christmas with November’s ad revenue showing an increase year on year.

Across the five city commercial radio markets, November saw an overall increase of 3.47%, to a total of $64.3m, according to Deloitte.

It was a definite improvement on November last year in which only Adelaide saw growth.

This November:

  • Brisbane was the only city down by 2.4%, to $10m.
  • Perth had the best result up 7.3% to $9.1m.
  • Melbourne was up 4.67% to $19.25m
  • Sydney was up 3.76% to $19.8m
  • Adelaide up 3.44% to $6m

CEO of Commercial Radio Australia, Joan Warner said: “This is positive news for the industry and highlights the resilience and reliability of radio as an advertising medium in what is a tough trading environment. We hope this is the start of a more positive trend for the rest of the financial year.”

In the five months of the financial year, total metro revenue has fallen by 2.07% to $292.9m.

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