Radio ratings: Melbourne – Mix101.1 moves up a gear

Melbourne’s Mix101.1 has had a strong fourth survey and in the radio ratings.

The ARN station saw an uplift from 5.7% to a competitive 7.4% listenership placing it third in the commercial FM market.

Chrissie & Jane at breakfast was up from 4.6% to 6.0% as Simon Diaz’s Workday from 9am-2pm. In drive, Ant & Sami Lukas was up to 8.2%, an equal second with Triple M’s The Rush Hour with James Brayshaw and Billy Brownless behind Fifi and Jules at Fox.

Duncan Campbell, national content director at Australian Radio Network told Mumbrella: “We took the bold decision to move Brig & Lehmo For Breakfast to Gold and took the unprecedented step to put two women on breakfast in a big market. Chrissie is great and Jane is a find. We’ll now see the show move forward for the rest of the year – its a strong combination.”

The move puts Mix101.1 third in the commercial FM market on 7.4% listenership just behind Triple M on 7.5%, which went backwards slightly from 7.7%.

However Southern Cross Austereo still holds the one and two spot in the commercial FM market with TripleM and leader FoxFM, which holds a strong lead of 10.3%.

A hit to Nova saw the the station drop from third in the commercial FM market to fifth behind ARN’s Classic Hits Gold which lifted from 6.5% to 6.8%

DMG saw a hit in its first book from 4.3% to 4.1% to its easy listening station however only three of its ten weeks were as the rebranded Smoothfm, while Triple J lost ground from 5.1% to 4.1%.

On the AM dial Fairfax’s 3AW saw a slip from 15.2% to 14.6% as ABC774 closed the gap with 10.8%, up from 9.6%. However Neil Mitchell’s morning show saw an increase from 18.4% to 18.6%, a clear winner across all stations.

Fairfax’s Magic  saw an increase from 5.9% to 6.2% to place it third in the commercial AM market.

Comments


  1. Don Angus
    20 Jun 12
    10:29 am

  2. So good to see Gold FM move up the ratings ladder, as a x employee of the old 3KZ we were No1 then.