Radio ratings: Rove and Sam fail to lift 2DayFM; Hamish & Andy lose ground; Fox tops TripleM in Melbourne; Mix clings on in Adelaide
Rove McManus and Sam Frost fledgling breakfast show barely lifted the audience for beleaguered 2DayFM show, with the station finishing bottom of the FM ratings pile in Sydney for the second successive year.
The duo, who have had a low-key start to their radio career with minimal marketing so far starting just after the survey period commenced, managed to boost the audience share by 0.1 points to 3 per cent, but the Hit Network station’s overall audience fell back 0.2 points to a 3.3 per cent share.
It was also hit by an audience decline for star duo Hamish Blake and Andy Lee in the drive slot who fell 0.2 points to 5.4 per cent, second bottom of the drive time ratings.
Sydney ratingsKiisFM finished the year on top of the FM pile in Sydney with breakfast duo Kyle Sandilands and Jackie ‘O’ Henderson dominating the final survey of the year climbing 1.2 points to a share of 10.1 per cent.
2GB remains the dominant station overall climbing 0.8 points in overall share to 12.8 per cent, comfortably ahead of ABC702 which had a 10.3 per cent share, after remaining static in the ratings period, according to the GfK survey results. It was boosted by a 1.4 point rise for breakfast host Alan Jones who finishes the year with a 15.2 per cent share.
WSFM had the biggest fall in the survey dropping 1 point to a 6.5 per cent share, with breakfast duo Brendan Jones and Amanda Keller hemorrhaging listeners falling 1.5 points to a 7.2 share, but maintaining second place in FM overall.
In the drive time battle Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold finished the year on top despite dropping 1.1 points to a 9.5 per cent share, with KiisFM’s Dave Hughes and Kate Langbroek snapping at their heels gaining 0.2 to 9.3 per cent share.
On Triple M Merrick Watts managed a 5.4 share to draw level with Hamish and Andy on sister Southern Cross Austereo station TripleM.
Alex Hayes
Melbourne radio ratings:
The Melbourne market has seen Southern Cross Austereo’s FoxFM dominate across breakfast and drive to be the number one FM station for the final survey of the year. The station’s breakfast team of Fifi Box and Dave Thornton stole the FM breakfast crown from TripleM’s Hot Breakfast trio of Eddie McGuire, Luke Darcy and Mick Molloy.
The FoxFM show boosted its audience share by 1.3 points to a total share of 9.2 ahead of Triple M’s breakfast share of 8.8, which saw its audience decline by 0.5 share points.
Despite losing 0.6 share points to land on an audience share of 6.2, Gold’s breakfast duo Brig and Lehmo claimed third place, pushing Nova and SmoothFM towards the bottom of the pile as KiisFM’s outgoing team Jane Hall and Matt Tilley (Hall will be replaced by Meshel Laurie from January) had an audience share of 5.9 per cent.
In drive, FoxFM’s nationally syndicated Hamish & Andy saw their audience grow by 0.2 share points to hold onto their top position with a share of 12.8 in their home market.
KiisFM’s Hughesy and Kate grew their drive audience in what is also their home turf by 1.6 share points to settle on a share of 9.3 per cent, pushing Nova’s Kate, Tim and Marty into third place with a share of 8.3 per cent.
Overall, FoxFM held onto its top FM place with a Monday to Sunday total audience share of 9.7, up 0.3 share points.
Gold held onto its second place position with a share of 8.2 while SmoothFM claimed third place despite seeing its audience drop by 1 share point to land on a share of 7.1 per cent.
Nova tied with KiisFM for fourth place after its share slid by 0.2 share points and Kiis boosted its share by 0.9 share points. Both stations had a total share of 6.8.
Perennial leaders 3AW topped the market share overall with 13.4 per cent, and a 19.8 per cent in breakfast, down 0.5 share points on last survey, as closest rivals ABC774 grew by 0.9 points to 13.7 per cent in breakfast.
Miranda Ward
Brisbane radio ratings:
Southern Cross Austereo’s Hamish and Andy have lost their lead in drive in Brisbane after just one survey.
Survey 8 saw the pair go from first to third in the slot after falling 1.5 per cent to a 12.5 share behind Nova’s Tim, Kate and Marty now on 14.5 per cent (up 1.2) and 97.3FM’s Hughesy and Kate on 13.5 per cent (up 0.5 per cent).
The final survey of the year saw Nova 106.9 perform strongly up 1.4 per cent to a 12.7 per cent in total people, putting it within striking distance of ARN’s 97.3FM which slipped marginally to 13.5 per cent.
SCA’s Hit105.3FM remained relatively stable on 10.7 (down 0.2 per cent).
ABC612 also had a strong survey for the end of the year up 1.3 per cent in total people to a 12.6 share with Spencer Howson finishing the year as the undisputed king of Brisbane breakfast with a 17.2 per cent share.
Among the commercials in breakfast 97.3FM’s breakfast hosts Robin Bailey, Terry Hansen and Bob Gallagher were next with a 13.6 share (up 0.5) with Nova’s Kip Wightman and David Lutteral ‘Kip & Luttsy’ also up 1.2 points to 11.9.
SCA was the main losers in breakfast with both Hit105.3 and TripleM in breakfast recording declines of 0.5 per cent and 1.5 per cent to finish the year on 8.7 and 7.8 respectively.
Overall both stations were also down in total people with Hit105.3 falling 0.2 points to a 10.7 per cent share while Triple M fell 0.7 per cent to 8.4 per cent.
Talk station 4BC also finished the year with a fall declining 0.7 points to a 4.6 per cent share with falls across all its shows with the biggest decline coming in Evenings where host Steve Price lost a massive third of its audience in one survey, falling 3.0 points to a 6.1 per cent.
Nic Christensen
Adelaide radio ratings:
Adelaide’s Mix102.3 has survived a last survey slump of 1.7 points to maintain its hold on the top slot in the market in the final survey of the year with a share of 13 per cent.
The station maintained its lead against a surging Nova91.9 which added 1.1 points to to finish at 11.2 per cent.
The win by Mix was in spite of a slump in the drive slot, where Dave Hughes and Kate Langbroek lost 2.8 points to finish the year with a 12.5 per cent share against the syndicated Nova team of Kate, Tim and Marty who rose by 1 point to 13.3 per cent to overtake their rivals.
A strong start in drive by new arrivals Hamish and Andy on Hit107 in the last survey was not replicated this time around with the duo stagnant on 11.7 per cent. In breakfast the slump continued for Mix with Jodie and Soda losing another 1.8 points, but still finishing the year on top with 12.7 per cent.
On AM ABC891 maintained its dominant position against commercial rival FiveAA, rising 2.1 points in all people 10+ to finish the year with an overall share of 12.4 per cent against 10.2 per cent for FiveAA.
The ABC dominated breakfast with Matthew Abraham and David Bevan adding 3.3 points to finish the year on 17.8 per cent against FiveAA’s David Penberthy and Will Goodings, with a final share of 12.8 per cent.
Perth radio ratings:
Perth Nova93.7’s drive team of Kate, Tim and Marty has held on to its lead against Mix94.5’s Lisa and Pete to take the honours in the final ratings of the year.
But despite Nova also winning the breakfast slot, with a share of 13.6 per cent for Fitzy and Wippa (down 0.4 points), the Network failed to unseat Mix 94.5 which topped the survey with an all people share of 15 per cent, down just 0.2 points.
The Mix breakfast team of Clairsy and Kimba slipped 0.5 points to finish the year in second on 12.5 per cent.
Rebranded Kiss station 96FM continued to struggle at the bottom of the heap, finishing the year down a further 0.3 points to 7.7 per cent.
Simon Canning
Rove lost his golden touch years ago. When he’s co-hosting a breakfast show with a virtual unknown you know 2DayFm is grasping at straws. A horror 12 months for the station.
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Has the age ripped off your graphs or are these provided by the ratings agencies?
http://www.theage.com.au/enter.....lniyk.html
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Rove and Sam, good talent in their own right but plain woeful and awkward on radio. Next.
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I think Spencer Howson’s result at 612 Brisbane is the story of the survey. Sure he’s on the ABC but any talent with those kind of numbers — a 17.2 share — deserves credit, especially given that he and his team, and Steve Austin in mornings, are trouncing Jones and Hadley in the Brisbane market. Macquarie should be looking very closely, as should others. Every day, Spencer gives a lesson in how to read and respond to the community he knows so well.
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Hi Billy C,
Thanks for flagging they are using the same service we are but have done their own graphs.
Cheers
Nic – Mumbrella
Your graphs are really great, I’m not surprised they emulated them.
I noticed there was an article in the Telegraph trying to suggest that Rove was a Sydneysider in some way. Despite being from Perth and living for years in Melbourne before moving to L.A
They’ll swap out Sam Frost with someone from Token’s roster within the first six months of the year. She was just there to get some early press.
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What about adding an ‘All Stations’ button as well as AM and FM/
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Rove and Sam haven’t been on air long enough to have an impact. At least wait until survey 3 2016 before the collective experts call for their heads.
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“Rove and Sam fail to lift 2DayFM”
Turn it up guys, it’s a bloody rolling survey, just under a half of this survey is theirs.
What do you expect? Miracles?
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Billy C…spot on with the Token comment 😉
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@Mark – 4 out of 5 weeks of the surgery is theres. They may very well lift over summer while the competition is on a break.
I wouldn’t be surprised if there was talent waiting in the wings to take over who were already contracted in November to other stations or filming commitments. It is very unlike Token/Creative Rep to have talent on radio where they don’t have all members of the team under contract. Guy Dobson’s not sentimental. Everyone gets sacked eventually. Except him.
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4BC and 882 have failed again.
Last year it was local left wing content that was irrelevant to all but the producers, content team and the friends they were ‘helping’.
This year, that continues for the six hours the station is local but it is the breakfast and morning shifts, imported from Sydney with their extreme right wing ranting that has turned audiences off.
We will see Macquarie continue with this atrocious hodge-podge of programming because they have destroyed the opportunity to develop local presenters in Brisbane.
Jones and Hadley sure can see that their efforts in Sydney will not be emulated in Brisbane. The audience is not going to miraculously build next year.
2 failed talk formats in two years. Try local and relevant if you wake up to yourselves or more likely, off load the stations to a willing buyer who knows what to do.
Everywhere else in Australia and also at the ABC in Brisbane, we see talk radio’s share on the increase due to quality, local content that is relevant and holds the audience.
882 in Brisbane is also a disaster. Rebranded by Fairfax to Magic, thereby erasing 80 years of brand heritage of a solidly performing station, they changed their format to music best suited to an FM licence like Smooth if it existed in the Brisbane market.
Now with all live content networked from Melbourne, the station suffers from dual time calls and no local presence.
Macquarie should not ignore that their strategy for saving money might have worked but the revenue would not be coming in from Brisbane. Let someone else who knows what they’re doing own the stations.
Congratulations to 612 ABC Brisbane who have capitalised on the market failure of 4BC. Local radio works when it is done well and they are doing it right. Their share reflects a market with two less stations in it and shows that there are number of stations underperforming in Brisbane by a very long way.
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Listening to Rove is like shaving with a pair of tweasers. Painful, mostly
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The active graph feature is a clear and useful communication advance. Error of fact however; 6IX is an AM station although it does enjoy a unique low power small coverage footprint on FM to fill in a poor reception blot in Perth.
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On Perth, how can you bare-faced state that Nova won the breakfast slot when the figures show a massive resurgence for the ABC 720 which regained the top breakfast crown convincingly?
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2DayFM strategy meetings since 2014:
Plan A: Jules, Merrick and Sophie with Mel B
Plan B: Dan and Maz
Plan C: Rove and Sam
Plan D: Call Kyle – and if that fails……
Plan E: Will Alan switch to FM?
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Amazed people listen to Fitzy and Whipper. So second rate and unfunny compared to Kyle and Jackie O.
2 Day FM should change to a 100% Dance and Urban format. Having just the occasionam oldskool r n b track here and there won’t make people switch from Kiis and Nova.
They need to be totally different. Going full dance and urban is the only way. Stereosonic being the biggest music festival in Australia by a mile proves it is what the youth want to hear.
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Get Dave Hughes off the air…. that voice feels like rusty nails are being shoved down your ear canal!!!
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Well said @Queenslander. The fact that 4BC has a Drive Show that finishes before you actually drive home demonstrates the utter lack of respect FFX has for the Brisbane market. What was once a tolerable local station is now just full of angry and increasingly irrelevant old men telling the last few rusted on listeners the same old bland Sydney shite every day. Thank goodness for Spencer who, as others point out, is totally schooling these overpaid commercial Sydney blow-ins.
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Billy C – Rove and Sam were 4-5 weeks out of 10 weeks, not 5 weeks as you state.
Fact.
Even as Dave Cameron states in this IV:
http://www.radiotoday.com.au/a.....vey-8.html
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Rove and Sam. Just a disaster!!! I feel bad for the industry.
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“Rove and Sam…you have failed ratings period and have failed to bring me Alan Jone’s severed head to me. I don’t know if I should let you live or let the station manager ‘set an example’ for the rest of the Hit 1041 staff. But we can not let that f***ker win the 1st ratings period of 8 for 2016. One way or another, we will KILL Alan Jones both in the ratings and for real! HIT 1041 will be victorious!”
(cue evil station manager laughter)
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