Radio ratings – Sydney: Kyle & Jackie O remain on top in FM, but gap closes
Sydney Monday to Sunday share | Source: Nielsen
Sydney’s competitive commercial FM breakfast market got tighter in the latest set of radio ratings with 2Day FM’s Kyle & Jackie O dropping slightly from a 10.0 share to 9.5 and WSFM’s Jonesy & Amanda moving from 9.2 per cent to 9.0 per cent.
Meanwhile in the battle for cumulative audience, Nova’s Fitzy & Wippa saw the biggest jump – up by 35,000 to 464,000, second only to Kyle & Jackie O’s 531,000.
However, the breakfast show with the highest share remains talk station 2GB’s Alan Jones, with a share of 17 per cent, up by 1.2 ratings points.
Rival 2UE’s Breakfast with Dicko and Sarah went backwards, with share dropping from 4.1 per cent to 3.4 per cent and an average audience of just 32,000 listeners.
In the afternoon slot, the battle also tightened up in Sydney with 2DAY FM’s Fifi & Jules Show, which is syndicated across the national Today Network, still at number one but with a slightly reduced share of 9.3 per cent.
Nova’s Meshel Tim & Marty increased their share of the Sydney drivetime audience to 8.6 per cent.
The most progress in Sydney’s FM drivetime came from WSFM’s Rob Duckworth, whose show moved up from sixth to fourth, moving ahead of Triple M’s Merrick and the Highway Patrol thanks to a share increase from 5.2 per cent to 6.1 per cent, just 0.1 ratings points behind soothfm’s Byron Webb.
In Monday to Sunday share of audience, 2GB still has the largest share of 13.5 per cent. On FM, 2DAY FM remained narrowly on top with a share of 7.7 per cent, down from 8.7 per cent. WSFM is on 7.3 per cent.
Paul Jackson, group programming director of DMG Radio, owner of Nova and smootfm, told Mumbrella that he had 2DayFM in his sights. He said: “We’re very encouraged. Nova across the country has good momentum. We’re on fighting form – we’re on the up and our comptitor is on the way down despite spending zillions on marketing.. The sands are shifting.”
He said of the Fitzy & Wippa, Michael Wiplfi and Ryan Fitzgerald – now resigned to a new four year contract – “The show is sounding the best it ever has.”
Southern Cross Austereo’s Sydney GM Jeremy Simpson said in a statement: “2Day FM is the unrivalled number one FM choice in Sydney, our talent and dedicated teams are unfaltering. Kyle & Jackie O continue to have the ‘wow’ factor.”
Monday to Friday share | Source: Nielsen
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SCA are all over the place. This is their worst result in 9 years and with share and audience crumbling after investing millions in marketing you can imagine they’re all staring at the ceiling pointing blame at each other while competitors get on with the job
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So Paul Jackson believes Fitzy & Wippa are “sounding the best it ever has”… God help the NOVA listeners for the next four years.
Mr Jackson does realise that they are rating less than they were at the start of the year, doesn’t he?
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Well done to dmg. They deserve it. They have been the most professional and organized network to deal with and seem to know exactly what there focus is.
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As soon as you have the GM spruiking that your breakfast show has the wow factor, you no longer have the wow factor.
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Hi Jim ,
what have SCA’s competitors done exactly? One up book does not a competitor make.
Obviously you’re a very poor student of radio. Or a stooge.
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If you want to look at trends Col
2day survey 5 2012- 8.7
2day survey 5 2013- 7.7
Nova survey 5 2012- 5.8
Nova survey 5 2013- 6.7
25-39 2day 2012- 17.7
25-39 2day 2013- 12.9
25-39 Nova 2012- 11.1
25-39 Nova 2013- 12.6 (Gap closed by 6.3 in 12 months!)
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Its a pretty interesting result. If you look at the market now there is only 2.7pts between the whole FM market with Mix at the bottom and 2dayfm only just on the top still.
I’m looking forward to seeing how this plays out of the remaining 3 surveys
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yet 2GB is #2 on people 25-54 ahead of such stations like 2day, nova, smooth, wsfm, mix and #3 on people 25-39. SO much for being an old station
curly a trend isn’t looking at two survey periods yoy – have a look at the last 4-5 surveys. That will show a trend. What you’ve shown is a YOY analysis which doesn’t take into account anything
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Righto, lets do that then Paulo
2day survey 1 2013- 9.3
2day survey 5 2013- 7.7
Nova survey 1 2013- 6.4
Nova survey 5 2013- 6.7
25-39 2day survey 1 2013- 18
25-39 2day survey 5 2013- 12.9
25-39 Nova survey 1 2013- 12.6
25-39 Nova 2013- 12.6 (Gap closed by 5.1 in 12 months!)
Same story really.
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Lokks like the 25 – 39 are moving to Talk Back. Maybe cause of election coverage?
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congrats to everyone!
listening around Im not surprised Kyle and Jackie O are number 1
they are by far the leader of the pack.
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thanks curly but again you’ve looked the surveys in isolation. By looking at this shows me that nova have closed the gap without gaining audience on 25-39s and 2days have lost their to other stations such as triple m etc. So if i was dmg I’d be annoyed that they haven’t picked up 2day’s audience…
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What are UE going to do? Clearly in serious deep do do! Breakfast is clearly not working and a bad daily start up.It has to be punted.
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Paul
Nova went up 2.7 25-39 this book. Triple M went down 2points 25-39, Mix down 3.5, 2day up.3
Whether you look at trends, isolation, year on year or upside down that gap isn’t going to change.
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