RadiumOne hires SCA’s Adam Furness as director of enterprise platform sales
RadiumOne has hired former Southern Cross Austereo (SCA) Brisbane sales boss Adam Furness as its director of enterprise platform sales.
Furness was previously director of sales for SCA in Brisbane before moving back to Sydney in January to head digital products. His new role will see him head the entreprise advertising platform’s the business’ partnerships with brands, publishers, rights holders and agencies.
“I see this as a huge opportunity to join what many consider to be the most disruptive and sophisticated programmatic player in the market today”, said Furness.
RadiumOne launched in Australia last month and is one of a number of a growing number of entrants to the Australian programmatic market.
“The next phase of growth and sophistication of programmatic advertising is absolutely upon us and RadiumOne is undoubtedly one of the companies best positioned to take a lead in this market,” he said.
Furness is highly experienced in the online and media space having previously worked as director of sales strategy at NineMSN where he had an integral role in launching and commercialsing the company’s catch up TV service, while also chairing the Australian Interactive Media Industry Association’s (AIMIA) Video Group.
More recently, Adam held the positions of QLD sales director and director of digital sales at Southern Cross Austereo – winning industry accolades including two IAB, an MFA and ACRA awards.
“(Adam) will bring plenty of passion to both our culture and our commitment to leading data driven marketing in this country”, commented Kerry McCabe, managing director APAC, RadiumOne.
You’re a very good looking man Adam…
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Good one Adam.
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With you on that technojames!
Whatever he is selling, I am totally buying. Whoa.
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Well done Andy Furness!
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Very exciting times for Australia as we move to a era of programmatic advertising. Expect to see amazing things.
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Great job Adam! Congratulations on your new role.
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Well done Ads..Superstar killing it.
Congrats, Ad
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Well done Adam. RadiumOne have done well to get you. You will be a success. Again.
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