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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Ramsay video emerges
Footage has emerged of the verbal attack on Tracy Grimshaw by Gordon Ramsay that triggered last night’s response from her on A Current Affair.
During the video – shot at a Melbourne food expo - in what is clearly a pre-planned segment, an image of a naked woman appears on the screen. The woman is on hands and knees and has a pig’s face. Ramsay tells the audience: “I’m not going to tell you her name, but it begins with T”.
And in another development, “Givesyouwings”, the YouTube channel dedicated to the Rove show was taken down for “user violation” this morning.
Last night the channel put up the combative interview between Ramsay and McManus in which the chef talked about penis size and used strong language onto Givesyouwings. It labelled it “uncensored”. Within hours YouTube pulled down the entire channel, which has dozens of videos from previous shows too, citing user violation. This can include the use of strong language or copyright violation.
The encounter between Rove and Ramsay can still be seen on Rove’s own website.
June 9th, 2009 at 12:42 pm
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Comments
9 Jun 09
12:49 pm
Bit of a fuss over nothing if you ask me. He’s Gordon Ramsay. He swears and offends people. It’s what he does. If you don’t like it, don’t watch. And don’t pretend you only watch him for his cooking skills either! And just look how much publicity he’s generated for himself. All planned, I’m sure.
9 Jun 09
1:02 pm
Well an interesting attempt at Humour from a philandering broke Kitchen hand.
Those who cant entertain in a dignified and classy way resort to kitchen scraps and try to dress it up as palatable meal.
9 Jun 09
1:31 pm
If that is all she is whining about then she’s an idiot.
9 Jun 09
1:32 pm
It would really shock me if a journalist would take offence to this, surely they should have thicker skin, especially considering the base ‘interview techniques’ ACA uses.
This will probably have little effect on the Ramsey brand, the two key issues which will have slightly affected his brand over the past few years are the reported diminishing standards of his UK restaurants and to some, the story about cheating on his wife.
He’s still to most, first and foremost an entertainer, and that’s probably more important than flailing businesses or marriages.
9 Jun 09
1:33 pm
Wow first the chaser now this what are we coming too
He thinks just because he’s famous he can get up there and say what ever he likes
how can we allow that on our televisions he should be banned
9 Jun 09
1:47 pm
He’s an arrogant prick, but I wish the journalists hadn’t chased him into the casino like that. Let the guy go on his run in peace, stupid media morons.
I’m also trying to work out at what point he called her a “lesbian”. Never heard it.
9 Jun 09
2:09 pm
SOmeone said & I quote: ” he is Gordon Ramsey and if you don’t like it don’t watch”…Ah..Well..he is Gordon? and what’s that supposed to mean ..and I am the Queen Elizabeth! PUF! and what do you mean don;t watch..people across Australia watch ACA and even overseas..so are we suppoised to watch a favourite program just because an idiot, self centred pig is on line?
9 Jun 09
2:13 pm
Honestly..Ramsey is counted as a low life…the lowest of all, he’s just a number to add to the idiots, fools,scums, celf centred people that think they’re something.
I’ve never watched ANYTHING with him in it..and i know that millions also don’t!
9 Jun 09
2:15 pm
He is a Bully..show a bully that you are hurt or that you care what he says and he continues on bullying.
His behaviour is such of a 15 year old boy
9 Jun 09
2:20 pm
This is not the video. This is the the day after it happened.
9 Jun 09
2:25 pm
This is the video of his 2nd rant at Tracy. The first show where he called a lesbian was the previous show – no tapes of that one have yet emerged.
9 Jun 09
2:41 pm
I think this was the Friday Morning Show with Ramsay as I was there and saw it – although I left soon after he started cooking. It was pretty funny and the whole audience laughed with him
I thought it was the Saturday show where he let loose on the Lesbian trajectory.
Incidentally, he made a similar outburst about KAK when he was last out in 06 saying she needed a good rogering.
9 Jun 09
3:16 pm
He is a loudmouthed idiot of course, but if the media want load mouthed idiots, and a large and plentiful supply of idiots want to see this tosh then I suspect it will always happen
I feel sorry for Grimshaw, not for this which is general nonsense, but because network ‘Bone Em’ took the perfectly presentable if a little dowdy presenter and pimped her to within an inch or her life – leave them Tracey, find a network that is more interested in your interview technique and a little less in blackanddeckering you into someone else
9 Jun 09
3:23 pm
How about the poor pig in all this? It just seems to be having a hard time of it of late.
I think everyone should apologise for the jokes about swine flu, people who look like pigs, pigs who look like people, fat pigs, old pigs, ugly pigs, Miss Piggy barbs etc. Maybe Kevin Rudd could apologise on behalf of all of us. We could have a national day dedicated to it. But no apologies for bacon and eggs please, I love that on a saturday morning.
9 Jun 09
4:17 pm
Gordan Ramsay is one of the ugliest people I have ever come across both on the inside and out. He has a big nose and more wrinkles than a Pug, how any one can find him attractive is beyond me. I do have one question; why when everyone knows how much of an asshole he is do poeple still want to interview him and invite him here in the first place.
9 Jun 09
6:09 pm
Exactly, a bit fuss about nothing. He jokes; he’s Gordon… we know he jokes. Get over it. If that’s the criteria to be called a ‘sexist pig’ than half the country could qualify. Leave Gordon alone.
9 Jun 09
7:17 pm
damn. we all just dont wana hear hit sh** anymore. over it. let him say wat hes gotta say. he just keeps on tainting his imagine even furthr even if he does say he dusnt give a crap.
9 Jun 09
7:22 pm
The only way to get through his rhino skinned skull and penetrate what little brain he has is to hit him where it hurts most, his hip pocket. He is obviously too much of a narcissist to have any feelings for anyone but himself.
My plan is to watch his show then contact every business that advertises on it and let them know I am boycotting their products until they withdraw support for him. If enough people do this the TV stations running his shows will soon loose revenue and drop him like the piece of fecal discharge that he reminds me of.
9 Jun 09
8:10 pm
@Starky. Companies advertising on tv don’t have a say of what show they do it against. They’re given only a time frame.
The more you people that lash out on him, the more attention he gets and the more money he and his business ventures make.
10 Jun 09
9:15 am
Anyone who has to rely on sarcasm and unfunny hurtful barbs against people for “laughs” should really find another line of work. Only like-minded uneducated morons would find his comments funny. He’s nothing but a foul mouthed boring git and I hope he never sets foot in Australia again. Why any tv station would bother airing his garbage amazes me. I never watch any of his stuff.
10 Jun 09
11:51 am
Australia – Victorian Britain was over 100 years ago and on the other side of the planet!
He made a crap, and slightly offensive, joke about someone – that’s it… he didn’t punch her in the face (although judging by her narcissistic vitriol, she’d probably deserve it).
If everyone who had ever made a crass, misjudged, joke about someone else was banned from TV… all we’d have would be 24/7 cartoons.
So take off your “OMG” tinted glasses, AND your “nationalistically-based-moral-outrage sandals”, and grow the fuck up.
10 Jun 09
11:57 am
I don’t agree with what he said. Lets get that out there first. I don’t. But I do think it is interesting and maybe a little hypocritical for Channel 9 to happily accept advertising revenue for Gordon Ramsey’s two shows Kitchen Nightmares and Hell’s Kitchen – where he openly insults chefs and restaurant owners in expletitive laden shows – but only now that one of their own has been insulted that Channel 9 gets uppity about Gordon’s language.
Ohhh, he insulted someone at Channel 9? Oh well that’s totally different from insulting other people who aren’t at Channel 9, syndicating the program, running ad’s about the show and highlighting his foul language in those ad’s to ramp up viewership thereby maximising revenue dollars from those who watch.
Gordon’s words were uncalled for, as I’ve said and as he’s now acknowledged/apologised for them now too. But taking revenue and promoting him when it suits and then acting like a spurned lover for the very same actions that made him attractive to you in the first place, isn’t a great look for anyone.
Channel 9 can hardly plead ignorance to his swearing as they were pulled up about it last year: http://www.news.com.au/heralds.....62,00.html
Back to the grind…
11 Jun 09
9:24 am
The thing is a set up and scripted… its from Channels 9 marketing dept.
Why are people even buying into this??
12 Jun 09
11:51 am
Further to Hey-anony-nony’s point, aside from taking money from Ramsays shows, where he insults people not working for channel 9, often with language much more crude and offensive that his outburst regarding Tracey Grimshaw.
Does anybody else think its a bit irionic that the host of a show – which has no problems completely tearing apart people lives often based on biased and very circumstancial information, for nothing more than ratings, has a problem when someone has a go at her?
Little thin skinned if you ask me – yes what he said may have been inappropriate, but lets remember that this is Gordon Ramsay, its not like its an outburst that is out of character for him. If Tracey Grimshaw has a serious problem with what he says then she’s in the wrong job!