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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Ramsay video emerges
Footage has emerged of the verbal attack on Tracy Grimshaw by Gordon Ramsay that triggered last night’s response from her on A Current Affair.
During the video – shot at a Melbourne food expo - in what is clearly a pre-planned segment, an image of a naked woman appears on the screen. The woman is on hands and knees and has a pig’s face. Ramsay tells the audience: “I’m not going to tell you her name, but it begins with T”.
And in another development, “Givesyouwings”, the YouTube channel dedicated to the Rove show was taken down for “user violation” this morning.
Last night the channel put up the combative interview between Ramsay and McManus in which the chef talked about penis size and used strong language onto Givesyouwings. It labelled it “uncensored”. Within hours YouTube pulled down the entire channel, which has dozens of videos from previous shows too, citing user violation. This can include the use of strong language or copyright violation.
The encounter between Rove and Ramsay can still be seen on Rove’s own website.
June 9th, 2009 at 12:42 pm
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Comments
9 Jun 09
12:49 pm
Bit of a fuss over nothing if you ask me. He’s Gordon Ramsay. He swears and offends people. It’s what he does. If you don’t like it, don’t watch. And don’t pretend you only watch him for his cooking skills either! And just look how much publicity he’s generated for himself. All planned, I’m sure.
9 Jun 09
1:02 pm
Well an interesting attempt at Humour from a philandering broke Kitchen hand.
Those who cant entertain in a dignified and classy way resort to kitchen scraps and try to dress it up as palatable meal.
9 Jun 09
1:31 pm
If that is all she is whining about then she’s an idiot.
9 Jun 09
1:32 pm
It would really shock me if a journalist would take offence to this, surely they should have thicker skin, especially considering the base ‘interview techniques’ ACA uses.
This will probably have little effect on the Ramsey brand, the two key issues which will have slightly affected his brand over the past few years are the reported diminishing standards of his UK restaurants and to some, the story about cheating on his wife.
He’s still to most, first and foremost an entertainer, and that’s probably more important than flailing businesses or marriages.
9 Jun 09
1:33 pm
Wow first the chaser now this what are we coming too
He thinks just because he’s famous he can get up there and say what ever he likes
how can we allow that on our televisions he should be banned
9 Jun 09
1:47 pm
He’s an arrogant prick, but I wish the journalists hadn’t chased him into the casino like that. Let the guy go on his run in peace, stupid media morons.
I’m also trying to work out at what point he called her a “lesbian”. Never heard it.
9 Jun 09
2:09 pm
SOmeone said & I quote: ” he is Gordon Ramsey and if you don’t like it don’t watch”…Ah..Well..he is Gordon? and what’s that supposed to mean ..and I am the Queen Elizabeth! PUF! and what do you mean don;t watch..people across Australia watch ACA and even overseas..so are we suppoised to watch a favourite program just because an idiot, self centred pig is on line?
9 Jun 09
2:13 pm
Honestly..Ramsey is counted as a low life…the lowest of all, he’s just a number to add to the idiots, fools,scums, celf centred people that think they’re something.
I’ve never watched ANYTHING with him in it..and i know that millions also don’t!
9 Jun 09
2:15 pm
He is a Bully..show a bully that you are hurt or that you care what he says and he continues on bullying.
His behaviour is such of a 15 year old boy
9 Jun 09
2:20 pm
This is not the video. This is the the day after it happened.
9 Jun 09
2:25 pm
This is the video of his 2nd rant at Tracy. The first show where he called a lesbian was the previous show – no tapes of that one have yet emerged.
9 Jun 09
2:41 pm
I think this was the Friday Morning Show with Ramsay as I was there and saw it – although I left soon after he started cooking. It was pretty funny and the whole audience laughed with him
I thought it was the Saturday show where he let loose on the Lesbian trajectory.
Incidentally, he made a similar outburst about KAK when he was last out in 06 saying she needed a good rogering.
9 Jun 09
3:16 pm
He is a loudmouthed idiot of course, but if the media want load mouthed idiots, and a large and plentiful supply of idiots want to see this tosh then I suspect it will always happen
I feel sorry for Grimshaw, not for this which is general nonsense, but because network ‘Bone Em’ took the perfectly presentable if a little dowdy presenter and pimped her to within an inch or her life – leave them Tracey, find a network that is more interested in your interview technique and a little less in blackanddeckering you into someone else
9 Jun 09
3:23 pm
How about the poor pig in all this? It just seems to be having a hard time of it of late.
I think everyone should apologise for the jokes about swine flu, people who look like pigs, pigs who look like people, fat pigs, old pigs, ugly pigs, Miss Piggy barbs etc. Maybe Kevin Rudd could apologise on behalf of all of us. We could have a national day dedicated to it. But no apologies for bacon and eggs please, I love that on a saturday morning.
9 Jun 09
4:17 pm
Gordan Ramsay is one of the ugliest people I have ever come across both on the inside and out. He has a big nose and more wrinkles than a Pug, how any one can find him attractive is beyond me. I do have one question; why when everyone knows how much of an asshole he is do poeple still want to interview him and invite him here in the first place.
9 Jun 09
6:09 pm
Exactly, a bit fuss about nothing. He jokes; he’s Gordon… we know he jokes. Get over it. If that’s the criteria to be called a ’sexist pig’ than half the country could qualify. Leave Gordon alone.
9 Jun 09
7:17 pm
damn. we all just dont wana hear hit sh** anymore. over it. let him say wat hes gotta say. he just keeps on tainting his imagine even furthr even if he does say he dusnt give a crap.
9 Jun 09
7:22 pm
The only way to get through his rhino skinned skull and penetrate what little brain he has is to hit him where it hurts most, his hip pocket. He is obviously too much of a narcissist to have any feelings for anyone but himself.
My plan is to watch his show then contact every business that advertises on it and let them know I am boycotting their products until they withdraw support for him. If enough people do this the TV stations running his shows will soon loose revenue and drop him like the piece of fecal discharge that he reminds me of.
9 Jun 09
8:10 pm
@Starky. Companies advertising on tv don’t have a say of what show they do it against. They’re given only a time frame.
The more you people that lash out on him, the more attention he gets and the more money he and his business ventures make.
10 Jun 09
9:15 am
Anyone who has to rely on sarcasm and unfunny hurtful barbs against people for “laughs” should really find another line of work. Only like-minded uneducated morons would find his comments funny. He’s nothing but a foul mouthed boring git and I hope he never sets foot in Australia again. Why any tv station would bother airing his garbage amazes me. I never watch any of his stuff.
10 Jun 09
11:51 am
Australia – Victorian Britain was over 100 years ago and on the other side of the planet!
He made a crap, and slightly offensive, joke about someone – that’s it… he didn’t punch her in the face (although judging by her narcissistic vitriol, she’d probably deserve it).
If everyone who had ever made a crass, misjudged, joke about someone else was banned from TV… all we’d have would be 24/7 cartoons.
So take off your “OMG” tinted glasses, AND your “nationalistically-based-moral-outrage sandals”, and grow the fuck up.
10 Jun 09
11:57 am
I don’t agree with what he said. Lets get that out there first. I don’t. But I do think it is interesting and maybe a little hypocritical for Channel 9 to happily accept advertising revenue for Gordon Ramsey’s two shows Kitchen Nightmares and Hell’s Kitchen – where he openly insults chefs and restaurant owners in expletitive laden shows – but only now that one of their own has been insulted that Channel 9 gets uppity about Gordon’s language.
Ohhh, he insulted someone at Channel 9? Oh well that’s totally different from insulting other people who aren’t at Channel 9, syndicating the program, running ad’s about the show and highlighting his foul language in those ad’s to ramp up viewership thereby maximising revenue dollars from those who watch.
Gordon’s words were uncalled for, as I’ve said and as he’s now acknowledged/apologised for them now too. But taking revenue and promoting him when it suits and then acting like a spurned lover for the very same actions that made him attractive to you in the first place, isn’t a great look for anyone.
Channel 9 can hardly plead ignorance to his swearing as they were pulled up about it last year: http://www.news.com.au/heralds.....62,00.html
Back to the grind…
11 Jun 09
9:24 am
The thing is a set up and scripted… its from Channels 9 marketing dept.
Why are people even buying into this??
12 Jun 09
11:51 am
Further to Hey-anony-nony’s point, aside from taking money from Ramsays shows, where he insults people not working for channel 9, often with language much more crude and offensive that his outburst regarding Tracey Grimshaw.
Does anybody else think its a bit irionic that the host of a show – which has no problems completely tearing apart people lives often based on biased and very circumstancial information, for nothing more than ratings, has a problem when someone has a go at her?
Little thin skinned if you ask me – yes what he said may have been inappropriate, but lets remember that this is Gordon Ramsay, its not like its an outburst that is out of character for him. If Tracey Grimshaw has a serious problem with what he says then she’s in the wrong job!