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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
Ramsay video emerges
Footage has emerged of the verbal attack on Tracy Grimshaw by Gordon Ramsay that triggered last night’s response from her on A Current Affair.
During the video – shot at a Melbourne food expo - in what is clearly a pre-planned segment, an image of a naked woman appears on the screen. The woman is on hands and knees and has a pig’s face. Ramsay tells the audience: “I’m not going to tell you her name, but it begins with T”.
And in another development, “Givesyouwings”, the YouTube channel dedicated to the Rove show was taken down for “user violation” this morning.
Last night the channel put up the combative interview between Ramsay and McManus in which the chef talked about penis size and used strong language onto Givesyouwings. It labelled it “uncensored”. Within hours YouTube pulled down the entire channel, which has dozens of videos from previous shows too, citing user violation. This can include the use of strong language or copyright violation.
The encounter between Rove and Ramsay can still be seen on Rove’s own website.
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
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Comments
9 Jun 09
12:49 pm
Bit of a fuss over nothing if you ask me. He’s Gordon Ramsay. He swears and offends people. It’s what he does. If you don’t like it, don’t watch. And don’t pretend you only watch him for his cooking skills either! And just look how much publicity he’s generated for himself. All planned, I’m sure.
9 Jun 09
1:02 pm
Well an interesting attempt at Humour from a philandering broke Kitchen hand.
Those who cant entertain in a dignified and classy way resort to kitchen scraps and try to dress it up as palatable meal.
9 Jun 09
1:31 pm
If that is all she is whining about then she’s an idiot.
9 Jun 09
1:32 pm
It would really shock me if a journalist would take offence to this, surely they should have thicker skin, especially considering the base ‘interview techniques’ ACA uses.
This will probably have little effect on the Ramsey brand, the two key issues which will have slightly affected his brand over the past few years are the reported diminishing standards of his UK restaurants and to some, the story about cheating on his wife.
He’s still to most, first and foremost an entertainer, and that’s probably more important than flailing businesses or marriages.
9 Jun 09
1:33 pm
Wow first the chaser now this what are we coming too
He thinks just because he’s famous he can get up there and say what ever he likes
how can we allow that on our televisions he should be banned
9 Jun 09
1:47 pm
He’s an arrogant prick, but I wish the journalists hadn’t chased him into the casino like that. Let the guy go on his run in peace, stupid media morons.
I’m also trying to work out at what point he called her a “lesbian”. Never heard it.
9 Jun 09
2:09 pm
SOmeone said & I quote: ” he is Gordon Ramsey and if you don’t like it don’t watch”…Ah..Well..he is Gordon? and what’s that supposed to mean ..and I am the Queen Elizabeth! PUF! and what do you mean don;t watch..people across Australia watch ACA and even overseas..so are we suppoised to watch a favourite program just because an idiot, self centred pig is on line?
9 Jun 09
2:13 pm
Honestly..Ramsey is counted as a low life…the lowest of all, he’s just a number to add to the idiots, fools,scums, celf centred people that think they’re something.
I’ve never watched ANYTHING with him in it..and i know that millions also don’t!
9 Jun 09
2:15 pm
He is a Bully..show a bully that you are hurt or that you care what he says and he continues on bullying.
His behaviour is such of a 15 year old boy
9 Jun 09
2:20 pm
This is not the video. This is the the day after it happened.
9 Jun 09
2:25 pm
This is the video of his 2nd rant at Tracy. The first show where he called a lesbian was the previous show – no tapes of that one have yet emerged.
9 Jun 09
2:41 pm
I think this was the Friday Morning Show with Ramsay as I was there and saw it – although I left soon after he started cooking. It was pretty funny and the whole audience laughed with him
I thought it was the Saturday show where he let loose on the Lesbian trajectory.
Incidentally, he made a similar outburst about KAK when he was last out in 06 saying she needed a good rogering.
9 Jun 09
3:16 pm
He is a loudmouthed idiot of course, but if the media want load mouthed idiots, and a large and plentiful supply of idiots want to see this tosh then I suspect it will always happen
I feel sorry for Grimshaw, not for this which is general nonsense, but because network ‘Bone Em’ took the perfectly presentable if a little dowdy presenter and pimped her to within an inch or her life – leave them Tracey, find a network that is more interested in your interview technique and a little less in blackanddeckering you into someone else
9 Jun 09
3:23 pm
How about the poor pig in all this? It just seems to be having a hard time of it of late.
I think everyone should apologise for the jokes about swine flu, people who look like pigs, pigs who look like people, fat pigs, old pigs, ugly pigs, Miss Piggy barbs etc. Maybe Kevin Rudd could apologise on behalf of all of us. We could have a national day dedicated to it. But no apologies for bacon and eggs please, I love that on a saturday morning.
9 Jun 09
4:17 pm
Gordan Ramsay is one of the ugliest people I have ever come across both on the inside and out. He has a big nose and more wrinkles than a Pug, how any one can find him attractive is beyond me. I do have one question; why when everyone knows how much of an asshole he is do poeple still want to interview him and invite him here in the first place.
9 Jun 09
6:09 pm
Exactly, a bit fuss about nothing. He jokes; he’s Gordon… we know he jokes. Get over it. If that’s the criteria to be called a ’sexist pig’ than half the country could qualify. Leave Gordon alone.
9 Jun 09
7:17 pm
damn. we all just dont wana hear hit sh** anymore. over it. let him say wat hes gotta say. he just keeps on tainting his imagine even furthr even if he does say he dusnt give a crap.
9 Jun 09
7:22 pm
The only way to get through his rhino skinned skull and penetrate what little brain he has is to hit him where it hurts most, his hip pocket. He is obviously too much of a narcissist to have any feelings for anyone but himself.
My plan is to watch his show then contact every business that advertises on it and let them know I am boycotting their products until they withdraw support for him. If enough people do this the TV stations running his shows will soon loose revenue and drop him like the piece of fecal discharge that he reminds me of.
9 Jun 09
8:10 pm
@Starky. Companies advertising on tv don’t have a say of what show they do it against. They’re given only a time frame.
The more you people that lash out on him, the more attention he gets and the more money he and his business ventures make.
10 Jun 09
9:15 am
Anyone who has to rely on sarcasm and unfunny hurtful barbs against people for “laughs” should really find another line of work. Only like-minded uneducated morons would find his comments funny. He’s nothing but a foul mouthed boring git and I hope he never sets foot in Australia again. Why any tv station would bother airing his garbage amazes me. I never watch any of his stuff.
10 Jun 09
11:51 am
Australia – Victorian Britain was over 100 years ago and on the other side of the planet!
He made a crap, and slightly offensive, joke about someone – that’s it… he didn’t punch her in the face (although judging by her narcissistic vitriol, she’d probably deserve it).
If everyone who had ever made a crass, misjudged, joke about someone else was banned from TV… all we’d have would be 24/7 cartoons.
So take off your “OMG” tinted glasses, AND your “nationalistically-based-moral-outrage sandals”, and grow the fuck up.
10 Jun 09
11:57 am
I don’t agree with what he said. Lets get that out there first. I don’t. But I do think it is interesting and maybe a little hypocritical for Channel 9 to happily accept advertising revenue for Gordon Ramsey’s two shows Kitchen Nightmares and Hell’s Kitchen – where he openly insults chefs and restaurant owners in expletitive laden shows – but only now that one of their own has been insulted that Channel 9 gets uppity about Gordon’s language.
Ohhh, he insulted someone at Channel 9? Oh well that’s totally different from insulting other people who aren’t at Channel 9, syndicating the program, running ad’s about the show and highlighting his foul language in those ad’s to ramp up viewership thereby maximising revenue dollars from those who watch.
Gordon’s words were uncalled for, as I’ve said and as he’s now acknowledged/apologised for them now too. But taking revenue and promoting him when it suits and then acting like a spurned lover for the very same actions that made him attractive to you in the first place, isn’t a great look for anyone.
Channel 9 can hardly plead ignorance to his swearing as they were pulled up about it last year: http://www.news.com.au/heralds.....62,00.html
Back to the grind…
11 Jun 09
9:24 am
The thing is a set up and scripted… its from Channels 9 marketing dept.
Why are people even buying into this??
12 Jun 09
11:51 am
Further to Hey-anony-nony’s point, aside from taking money from Ramsays shows, where he insults people not working for channel 9, often with language much more crude and offensive that his outburst regarding Tracey Grimshaw.
Does anybody else think its a bit irionic that the host of a show – which has no problems completely tearing apart people lives often based on biased and very circumstancial information, for nothing more than ratings, has a problem when someone has a go at her?
Little thin skinned if you ask me – yes what he said may have been inappropriate, but lets remember that this is Gordon Ramsay, its not like its an outburst that is out of character for him. If Tracey Grimshaw has a serious problem with what he says then she’s in the wrong job!