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Opinion | Features
Why is advertising so much better in New Zealand than Australia?
Ok, so this isn’t a new observation.
But it really hit home after I watched some TV ads for a kiwi supermarket yesterday that advertising in New Zealand is so much better than much of the crap that is being served up in this country at the moment.
Why is it that Colenso BBDO Auckland can turn something as bland as a supermarket chain into a brand I almost like, while Australian agencies succeed only in either irritating me (Coles) or passing me by unnoticed (Woolies) because the ads are so average?
My memo to your boss
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
Ramsay video emerges
Footage has emerged of the verbal attack on Tracy Grimshaw by Gordon Ramsay that triggered last night’s response from her on A Current Affair.
During the video – shot at a Melbourne food expo - in what is clearly a pre-planned segment, an image of a naked woman appears on the screen. The woman is on hands and knees and has a pig’s face. Ramsay tells the audience: “I’m not going to tell you her name, but it begins with T”.
And in another development, “Givesyouwings”, the YouTube channel dedicated to the Rove show was taken down for “user violation” this morning.
Last night the channel put up the combative interview between Ramsay and McManus in which the chef talked about penis size and used strong language onto Givesyouwings. It labelled it “uncensored”. Within hours YouTube pulled down the entire channel, which has dozens of videos from previous shows too, citing user violation. This can include the use of strong language or copyright violation.
The encounter between Rove and Ramsay can still be seen on Rove’s own website.
June 9th, 2009 at 12:42 pm
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Comments
9 Jun 09
12:49 pm
Bit of a fuss over nothing if you ask me. He’s Gordon Ramsay. He swears and offends people. It’s what he does. If you don’t like it, don’t watch. And don’t pretend you only watch him for his cooking skills either! And just look how much publicity he’s generated for himself. All planned, I’m sure.
9 Jun 09
1:02 pm
Well an interesting attempt at Humour from a philandering broke Kitchen hand.
Those who cant entertain in a dignified and classy way resort to kitchen scraps and try to dress it up as palatable meal.
9 Jun 09
1:31 pm
If that is all she is whining about then she’s an idiot.
9 Jun 09
1:32 pm
It would really shock me if a journalist would take offence to this, surely they should have thicker skin, especially considering the base ‘interview techniques’ ACA uses.
This will probably have little effect on the Ramsey brand, the two key issues which will have slightly affected his brand over the past few years are the reported diminishing standards of his UK restaurants and to some, the story about cheating on his wife.
He’s still to most, first and foremost an entertainer, and that’s probably more important than flailing businesses or marriages.
9 Jun 09
1:33 pm
Wow first the chaser now this what are we coming too
He thinks just because he’s famous he can get up there and say what ever he likes
how can we allow that on our televisions he should be banned
9 Jun 09
1:47 pm
He’s an arrogant prick, but I wish the journalists hadn’t chased him into the casino like that. Let the guy go on his run in peace, stupid media morons.
I’m also trying to work out at what point he called her a “lesbian”. Never heard it.
9 Jun 09
2:09 pm
SOmeone said & I quote: ” he is Gordon Ramsey and if you don’t like it don’t watch”…Ah..Well..he is Gordon? and what’s that supposed to mean ..and I am the Queen Elizabeth! PUF! and what do you mean don;t watch..people across Australia watch ACA and even overseas..so are we suppoised to watch a favourite program just because an idiot, self centred pig is on line?
9 Jun 09
2:13 pm
Honestly..Ramsey is counted as a low life…the lowest of all, he’s just a number to add to the idiots, fools,scums, celf centred people that think they’re something.
I’ve never watched ANYTHING with him in it..and i know that millions also don’t!
9 Jun 09
2:15 pm
He is a Bully..show a bully that you are hurt or that you care what he says and he continues on bullying.
His behaviour is such of a 15 year old boy
9 Jun 09
2:20 pm
This is not the video. This is the the day after it happened.
9 Jun 09
2:25 pm
This is the video of his 2nd rant at Tracy. The first show where he called a lesbian was the previous show – no tapes of that one have yet emerged.
9 Jun 09
2:41 pm
I think this was the Friday Morning Show with Ramsay as I was there and saw it – although I left soon after he started cooking. It was pretty funny and the whole audience laughed with him
I thought it was the Saturday show where he let loose on the Lesbian trajectory.
Incidentally, he made a similar outburst about KAK when he was last out in 06 saying she needed a good rogering.
9 Jun 09
3:16 pm
He is a loudmouthed idiot of course, but if the media want load mouthed idiots, and a large and plentiful supply of idiots want to see this tosh then I suspect it will always happen
I feel sorry for Grimshaw, not for this which is general nonsense, but because network ‘Bone Em’ took the perfectly presentable if a little dowdy presenter and pimped her to within an inch or her life – leave them Tracey, find a network that is more interested in your interview technique and a little less in blackanddeckering you into someone else
9 Jun 09
3:23 pm
How about the poor pig in all this? It just seems to be having a hard time of it of late.
I think everyone should apologise for the jokes about swine flu, people who look like pigs, pigs who look like people, fat pigs, old pigs, ugly pigs, Miss Piggy barbs etc. Maybe Kevin Rudd could apologise on behalf of all of us. We could have a national day dedicated to it. But no apologies for bacon and eggs please, I love that on a saturday morning.
9 Jun 09
4:17 pm
Gordan Ramsay is one of the ugliest people I have ever come across both on the inside and out. He has a big nose and more wrinkles than a Pug, how any one can find him attractive is beyond me. I do have one question; why when everyone knows how much of an asshole he is do poeple still want to interview him and invite him here in the first place.
9 Jun 09
6:09 pm
Exactly, a bit fuss about nothing. He jokes; he’s Gordon… we know he jokes. Get over it. If that’s the criteria to be called a ‘sexist pig’ than half the country could qualify. Leave Gordon alone.
9 Jun 09
7:17 pm
damn. we all just dont wana hear hit sh** anymore. over it. let him say wat hes gotta say. he just keeps on tainting his imagine even furthr even if he does say he dusnt give a crap.
9 Jun 09
7:22 pm
The only way to get through his rhino skinned skull and penetrate what little brain he has is to hit him where it hurts most, his hip pocket. He is obviously too much of a narcissist to have any feelings for anyone but himself.
My plan is to watch his show then contact every business that advertises on it and let them know I am boycotting their products until they withdraw support for him. If enough people do this the TV stations running his shows will soon loose revenue and drop him like the piece of fecal discharge that he reminds me of.
9 Jun 09
8:10 pm
@Starky. Companies advertising on tv don’t have a say of what show they do it against. They’re given only a time frame.
The more you people that lash out on him, the more attention he gets and the more money he and his business ventures make.
10 Jun 09
9:15 am
Anyone who has to rely on sarcasm and unfunny hurtful barbs against people for “laughs” should really find another line of work. Only like-minded uneducated morons would find his comments funny. He’s nothing but a foul mouthed boring git and I hope he never sets foot in Australia again. Why any tv station would bother airing his garbage amazes me. I never watch any of his stuff.
10 Jun 09
11:51 am
Australia – Victorian Britain was over 100 years ago and on the other side of the planet!
He made a crap, and slightly offensive, joke about someone – that’s it… he didn’t punch her in the face (although judging by her narcissistic vitriol, she’d probably deserve it).
If everyone who had ever made a crass, misjudged, joke about someone else was banned from TV… all we’d have would be 24/7 cartoons.
So take off your “OMG” tinted glasses, AND your “nationalistically-based-moral-outrage sandals”, and grow the fuck up.
10 Jun 09
11:57 am
I don’t agree with what he said. Lets get that out there first. I don’t. But I do think it is interesting and maybe a little hypocritical for Channel 9 to happily accept advertising revenue for Gordon Ramsey’s two shows Kitchen Nightmares and Hell’s Kitchen – where he openly insults chefs and restaurant owners in expletitive laden shows – but only now that one of their own has been insulted that Channel 9 gets uppity about Gordon’s language.
Ohhh, he insulted someone at Channel 9? Oh well that’s totally different from insulting other people who aren’t at Channel 9, syndicating the program, running ad’s about the show and highlighting his foul language in those ad’s to ramp up viewership thereby maximising revenue dollars from those who watch.
Gordon’s words were uncalled for, as I’ve said and as he’s now acknowledged/apologised for them now too. But taking revenue and promoting him when it suits and then acting like a spurned lover for the very same actions that made him attractive to you in the first place, isn’t a great look for anyone.
Channel 9 can hardly plead ignorance to his swearing as they were pulled up about it last year: http://www.news.com.au/heralds.....62,00.html
Back to the grind…
11 Jun 09
9:24 am
The thing is a set up and scripted… its from Channels 9 marketing dept.
Why are people even buying into this??
12 Jun 09
11:51 am
Further to Hey-anony-nony’s point, aside from taking money from Ramsays shows, where he insults people not working for channel 9, often with language much more crude and offensive that his outburst regarding Tracey Grimshaw.
Does anybody else think its a bit irionic that the host of a show – which has no problems completely tearing apart people lives often based on biased and very circumstancial information, for nothing more than ratings, has a problem when someone has a go at her?
Little thin skinned if you ask me – yes what he said may have been inappropriate, but lets remember that this is Gordon Ramsay, its not like its an outburst that is out of character for him. If Tracey Grimshaw has a serious problem with what he says then she’s in the wrong job!